Brand Marketing Manager

Simbadda Group; Pluit; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic consumer goods company in Pluit, Indonesia is seeking a Brand Manager skilled in developing and executing brand strategies across offline channels. The ideal candidate will have 5–8 years of experience in retail marketing, strong leadership, and excellent communication skills in both Bahasa Indonesia and English. This role offers the chance to lead impactful marketing campaigns and enhance brand presence.

Qualifications

• 5–8 years of experience in brand management, marketing communications, or retail marketing.
• Proven experience managing vendor marketing and creative agencies.
• Experience in retail store design or visual merchandising is strongly preferred.

Responsibilities

• Define, develop, and maintain the brand identity across all channels.
• Plan and execute ATL/BTL marketing campaigns and in-store activations.
• Lead store concept design and visual merchandising standards.
• Manage marketing collaborations with vendors and retail partners.
• Supervise creative development for print and retail collaterals.
• Conduct market and consumer studies to assess brand perception.
• Work with cross-functional teams for cohesive omnichannel execution.
• Track key brand metrics for continuous improvement.

Skills

Brand management

Marketing communications

Retail marketing

Vendor management

Creative project management

Communication skills in Bahasa Indonesia and English

Education

Bachelor’s degree in Marketing, Communications, Business, or Design

Master’s degree (preferred)

Job description

Job Description

• Brand Strategy & Positioning: Define, develop, and maintain the brand identity, ensuring consistent tone, visuals, and messaging across all offline channels and retail environments.
• Offline & Retail Campaign Management: Plan and execute ATL/BTL marketing campaigns, in-store activations, and event marketing to strengthen brand awareness and consumer engagement.
• Retail Store Design & Visual Merchandising: Lead store concept design, POP displays, and visual merchandising standards to ensure cohesive brand expression and customer experience at retail points.
• Vendor & Partner Marketing Management: Manage marketing collaborations with vendors, distributors, and retail partners; oversee co-branding programs and marketing material alignment.
• Creative & Production Management: Supervise creative development for print, signage, and retail collaterals while ensuring brand consistency and cost efficiency across all executions.
• Brand Research & Market Insights: Conduct market and consumer studies to assess brand perception, positioning effectiveness, and competitor benchmarks.
• Cross-Functional Collaboration: Work closely with Sales, Business Development, and Digital Marketing teams to align brand strategy, retail promotions, and online-offline customer experience for cohesive omnichannel execution.
• Performance Measurement: Track key brand metrics such as awareness, foot traffic, store conversion, and campaign ROI to guide continuous improvement.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or Design (Master’s preferred).
• 5–8 years of experience in brand management, marketing communications, or retail marketing within consumer goods or lifestyle industries.
• Proven experience managing vendor marketing, creative agencies, and offline brand campaigns.
• Experience in retail store design or visual merchandising is strongly preferred.
• Strong creative sensibility, project management, and leadership skills.
• Excellent communication skills in Bahasa Indonesia and English (written and spoken).