Brand Marketing IP - Mall Mega Deals Senior Associate - Integrated Marketing...

TIKTOK PTE LTD (TIKTOK); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital platform in Jakarta Utara seeks a Senior Associate for Brand Marketing to manage integrated marketing campaigns. The role involves coordinating teams, analyzing campaign performance, and ensuring alignment with business goals. The ideal candidate has a Bachelor’s degree and 3-5 years of experience, particularly in e-commerce marketing. Strong strategic and communication skills are essential.

Qualifications

• Minimum of 3-5 years of experience in marketing campaign management.
• Strong understanding of e-commerce and marketing strategies.
• Excellent organizational and communication skills.

Responsibilities

• Manage the operation and management of the IP campaign-Mall Mega Deal.
• Collaborate with cross-functional teams to ensure campaign alignment.
• Conduct data analysis on campaign performance.

Skills

Campaign management

Strategic planning

Analytical skills

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Job description

Brand Marketing IP - Mall Mega Deals Senior Associate - Integrated Marketing

About the team: The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Responsibilities:

• Be responsible for the operation and management of the IP campaign-Mall Mega Deal.
• Organize and manage project objectives and processes, and lead the team to achieve goals (from planning, creative brief, execution, to post-campaign analysis).
• Set goals, approach strategies, and short-term and long-term implementation plans for scenarios of LIVE, Short Video, and industry management, and ensure continuous iteration and accumulation.
• Manage the implementation of strategies for specific projects, coordinate resources; collaborate and coordinate across stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams to ensure campaign alignment with business goals.
• Conduct data analysis on campaign performance (including order and GMV targets), and be good at problem orientation and problem-solving, such as innovative ideas, partnerships, and activations that enhance campaign performance.
• Stay updated on industry trends, competitor activities, and emerging marketing tools to keep campaigns innovative and effective.

Qualifications:

Minimum qualifications:

• Bachelor's degree in Marketing, Business, Communication, or a related field with a minimum of 3-5 years of working experience in the operation and management of marketing campaigns on e-commerce platforms.
• Have a thorough understanding of the characteristics of content e-commerce, good marketing sense, and market insight ability.
• Have excellent strategic capabilities, awareness of continuous learning and innovation, excellent organizational coordination and communication skills, and efficient self-driven and goal management capabilities.
• Have the ability to control campaign risks, respond to sudden situations during the process, formulate campaign goals, analyze, and summarize.
• Excellent communication and resource integration skills, pressure resistance, can deal with ambiguities and quickly drive results.

Preferred qualification:

• Experience with managing eCommerce platform campaigns will be a plus.