BRAND MARKETING ASST. MANAGER

Pengiklan Anonim; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing company in Jakarta Utara is seeking an experienced Brand Marketing Manager to lead brand strategy and ensure brand consistency. The candidate will collaborate with cross-functional teams, develop marketing campaigns, and drive brand growth through digital marketing initiatives. A background in brand management and proven experience in marketing are essential. This role offers competitive benefits and the potential for career growth.

Qualifications

• Experience as a Brand Marketing Manager.
• Experience in digital marketing.
• Proven track record of developing brand strategies.

Responsibilities

• Lead brand consistency across all touchpoints.
• Manage and strengthen brand equity.
• Develop integrated marketing campaigns.

Job description

Key Responsibilities

Brand Leadership & Strategy

Act as the Brand Lead, ensuring consistency in messaging, visuals, and positioning across all touchpoints.

Build, define, and maintain the brand identity including tone of voice, visual direction, brand values, and personality.

Develop the long-term brand positioning, brand narrative, and strategic roadmap.

Ensure brand consistency across marketing, product, retail, digital, and customer experience.

Manage and strengthen brand equity, understanding consumer perception and emotional connection with the brand.

Cross-Functional Collaboration

Lead and collaborate with cross-functional teams (Training, Service Marketing Manager, Sales, Creative, R&D) to align brand and sales strategy.

Work closely with the BOD to translate business direction into strong and actionable brand strategies.

Coordinate with marketing, sales, finance, accounting, warehouse, and logistics to support CRM programs, promotions, and product initiatives.

Provide insights and strategic input during product development to ensure alignment with the brand’s long-term direction.

Brand & Product Marketing

Analyze brand positioning, market trends, competitor activities, customer insights, and sales performance.

Develop product marketing strategies aligned with brand identity, product lifecycle stages, and impactful marketing activities.

Lead creative development to engage and attract the target market.

Oversee packaging development and ensure all communications reflect brand positioning.

Lead the planning and execution of integrated marketing campaigns across multiple channels to increase brand awareness, generate leads, and drive customer acquisition.

Identify and implement growth opportunities in digital marketing, social media, and e-commerce to scale the brand’s online presence.

How many years' experience do you have as a Brand Marketing Manager?

Which of the following types of qualifications do you have?

How many years' experience do you have in digital marketing?

What's your expected monthly basic salary?

How many years' experience do you have as a marketing manager?