Brand & Marketing Activation Specialist

Häfele Indonesia; Tangerang Selatan; On-site; IDR 15.000.000 - 20.000.000; Full time

Job summary

A leading home solutions company in Indonesia is seeking a Brand & Marketing Activation Specialist to enhance brand presence and customer engagement through innovative marketing initiatives. Responsibilities include planning campaigns, managing events, and engaging with customers across platforms. Ideal candidates should possess a marketing degree and 2+ years of relevant experience, with a strong focus on creativity and customer-centric strategies.

Qualifications

• 2+ years experience in brand activation, digital marketing, or customer management.
• Proficient in creating engaging social media content.
• Experience in managing offline events and online campaigns.

Responsibilities

• Plan and execute brand activation campaigns.
• Manage end-to-end from event concept to reporting.
• Analyze engagement metrics and implement improvement strategies.

Skills

Creativity

Analytical skills

Social media management

Event management

Education

Bachelor’s degree in marketing or related field

Job description

To strengthen Häfele’s brand presence and customer engagement through creative and integrated marketing initiatives. The Brand & Marketing Activation Specialist is responsible for planning and executing both digital and offline marketing activities. From planning campaigns, managing events, and handling KOL & brand collaborations, to engaging directly with customers through showroom visits, social media interaction, and digital channels, with the goal of building leads and driving business opportunities.

Day to Day Responsibilities:

• Plan, execute, and monitor brand activation campaigns to enhance visibility and engagement.
• Manage end-to-end events, from concept, vendor coordination, to execution and reporting.
• Develop and schedule social media content (Instagram, LinkedIn, TikTok, etc.) that reflects Häfele’s tone and values.
• Analyze online engagement metrics (reach, engagement rate, CTR) and implement strategies to improve results.
• Identify and generate new leads through events, social media interaction, website inquiries, and partnerships.
• Track and report campaign results, including leads generated, event turnout, engagement rate, and web traffic growth.

Qualifications:

• Bachelor’s degree in marketing, Communication, or related field.
• Having work experience of at least 2 years in brand activation, digital marketing, or customer management (preferably in building material industry, furniture, home appliances or similar).
• Ability to balance creativity with commercial objectives.
• Experience in handling both offline events and online campaigns with a Customer-Centric Mindset. Always focused on creating value and great experiences for customers.
• Willing to be placed at Head Office, BSD. Willing to travel intensively.