Brand Marketing

PT Toffin Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading brand marketing firm is seeking a talented marketing professional to develop and execute integrated marketing strategies. Candidates should have a Bachelor’s degree in marketing or a related field, along with 2-3 years of experience in brand marketing. The role involves creating brand narratives, managing campaigns across digital and offline channels, and collaborating with creative teams. Candidates with a background in premium products, particularly in the home appliance sector, will have an advantage. This position is based in Jakarta Utara, Indonesia.

Qualifications

• 2–3 years of experience in brand marketing or related roles.
• Proven track record in managing full-funnel marketing campaigns.
• Strong data literacy with the ability to analyze campaign performance.

Responsibilities

• Develop brand positioning and messaging frameworks.
• Plan and execute integrated marketing campaigns.
• Collaborate with creative teams for compelling content development.

Skills

Brand positioning

Integrated marketing

Digital marketing

Creative collaboration

Analytical skills

Project management

Stakeholder management

Problem-solving

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Job description

Placement

SMEG Indonesia (Part of Toffin Indonesia Holding)

Education & Experience

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 2–3 years of experience in brand marketing, integrated marketing, or related roles.
• Proven track record in managing & executing full-funnel, 360° marketing campaigns (online & offline).
• Experience in lifestyle, home appliance, or premium domestic coffee machine categories, agency is a strong advantage.

Marketing Strategy & Brand Management

• Strong ability to develop brand positioning, messaging frameworks, and campaign narratives.
• Experience planning and executing integrated campaigns across digital, social, offline, PR, partnerships, and events.
• Ability to translate business goals into creative and measurable marketing strategies.
• Capability to build brand strategies for premium products such as domestic coffee machines.

Digital & Performance Marketing

• Solid understanding of digital channels: paid ads, social media, SEO/SEM, influencer marketing, email, and content marketing.
• Knowledge of performance metrics, attribution models, and data-driven optimization.
• Experience handling digital campaigns for high-involvement products like premium domestic coffee machines is a plus.

Creative & Content Development

• Ability to collaborate with creative teams to produce compelling visual and written content.
• Experience working with agencies, production houses, and creators/influencers.
• Familiarity in developing lifestyle or educational content related to coffee, home café culture, or coffee machines.

Offline Marketing & Activation

• Understanding of retail marketing, OOH, experiential marketing, and event management.
• Ability to coordinate cross-functional teams for product launches, exhibitions, roadshows, or brand activations.
• Experience managing product demos or activations for premium domestic coffee machines or similar home appliances is preferable.

Analytical Skills

• Strong data literacy with the ability to interpret insights, analyse campaign performance, and present actionable recommendations.
• Proficiency with analytics tools (e.g., Google Analy tics, social media insights, CRM dashboards).

Project & Stakeholder Management

• Excellent organizational and project management skills, able to handle multiple priorities.
• Experience working with cross-functional teams: sales, product, design, operations, and agencies.
• Strong vendor management and negotiation skills.
• Exceptional verbal and written communication skills.
• Ability to present ideas clearly to internal teams and external partners.
• A collaborative mindset with the confidence to lead initiatives independently.

Soft Skills

• Creative thinker with a strategic mindset and high attention to detail.
• Passionate, hard-working and strive to learn.
• Adaptable, proactive, and able to work in a fast-paced environment.
• Strong problem-solving and critical-thinking abilities.

Retail & Consumer Products 51-100 employees