Brand & Marcomm Executive

PT Bali Utama Cakrawala; Provinsi Bali; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A developer in lifestyle and retail seeks a Brand & Marcomm Executive in Bali. This role entails shaping brand identity, executing marketing strategies, and engaging with the community through compelling storytelling and events. Candidates should have a strong background in marketing, excellent project management skills, and a relevant degree. Proficiency in both English and Bahasa Indonesia is essential.

Benefits

Other benefits as per company policy

Qualifications

• 3–5 years of experience in marketing or branding.
• Good knowledge of cultural trends in Bali.
• Strong storytelling ability in English and Bahasa Indonesia.

Responsibilities

• Develop and refine the brand identity.
• Execute marketing strategies for brand awareness.
• Oversee content and growth of digital platforms.

Skills

Marketing

Branding

Project management

Copywriting

Social media proficiency

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

Design software

Job description

Overview

PT Bali Utama Cakrawala is a company established in 2008, focusing on the retail and hospitality industry. Over the past decade, PT Bali Utama Cakrawala has transformed from a property development company into a diverse lifestyle business. Our portfolio includes prestigious business units such as Lv8 Resort Hotel, Discovery Mall Bali, and several restaurants.

Role Objectives

We’re developing an exciting new retail and lifestyle destination in Bali — a place where culture, community, and commerce meet. As we shape the identity of this space, we’re looking for a Brand & Marcomm Executive who can bring our vision to life through compelling storytelling, thoughtful branding, and effective marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Branding, Business, or a related field.
• 3–5 years of experience in marketing, branding, or communications — preferably in lifestyle, retail, or hospitality sectors.
• Good knowledge of lifestyle, cultural, and market trends in Bali, with proven ability to adapt marketing strategies to the local and international audience.
• Background in or experience working with branding/design agencies is highly desirable.
• Strong aesthetic sensibility with the ability to identify, evaluate, and execute great design.
• Excellent project management skills — able to juggle multiple tasks and deadlines.
• Strong copywriting and storytelling ability, both in English and Bahasa Indonesia.
• Proficient in using social media platforms, marketing tools (e.g., Meta Ads Manager, Google Analytics), and design software is a plus.
• Well-connected with creative communities (photographers, influencers, media) is a bonus.
• Fluent in English (written and verbal). Comfortable collaborating with international partners.
• Willingness to travel and be based in Bali.

Responsibilities

• Collaborate closely with our inhouse / between unit business Brand & Marcomm Department to develop and refine our brand identity — including tone of voice, visuals, and brand guidelines.
• Ensure consistent application of brand standards across all channels, platforms, and customer touchpoints.
• Develop and execute marketing strategies that build brand awareness and drive engagement across digital and offline channels.
• Conceptualize and lead the execution of campaigns and events aligned with seasonal objectives and brand milestones.
• Manage relationships with graphic designers, photographers, videographers, and other creative vendors to produce high-quality marketing materials.
• Organize and oversee photoshoots, video productions, and other content creation efforts.
• Oversee content strategy and growth of our digital platforms including Instagram, TikTok, website, and email marketing.
• Monitor engagement, analyze digital metrics, and optimize based on performance.
• Collaborate with tenants for co-branded campaigns and in-store marketing activities.
• Guide tenants to align their communication and branding efforts with the property’s overall identity.
• Plan and execute brand events, pre-opening activities, and seasonal activations that attract the community and boost foot traffic.
• Work with event planners, vendors, and production teams to deliver standout experiences.
• Coordinate production of signage, wayfinding, collaterals, and brand installations in collaboration with design and fabrication teams.

Note: We kindly recommend that you include your portfolio when submitting your application.

Other benefits as per company policy