Brand Manager - Industri Liquid Vape

Pt Sinergi Abadi Selalu; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company located in Indonesia is seeking a skilled Brand Development Manager to shape brand strategy and drive new product innovation. The successful candidate will have a Bachelor's in Marketing or Business, 5+ years in brand management, and strong analytical skills to identify market opportunities. This role involves collaborating across departments and requires excellent communication to influence senior stakeholders.

Qualifications

• 5 years of experience in brand management or product development.
• Strong understanding of consumer insight development.
• Proven experience in managing cross-functional projects.

Responsibilities

• Partner with management to translate brand vision into product strategies.
• Conduct consumer and competitive research.
• Oversee the new product development process from ideation to launch.

Skills

Analytical skills

Strategic thinking

Problem solving

Communication skills

Project management

Education

Bachelor's degree in Marketing or Business

Job description

Brand Development Manager

Tangerang Selatan, Banten
IDR15000000 - IDR25000000 Y Gently

Posted today

Job Description

We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross‑functional teams to bring innovations to market successfully.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5 years of experience in brand management, product development, or innovation
  (preferably in FMCG, consumer healthcare, or beauty industries).
• Strong understanding of consumer insight development, category management, and brand strategy.
• Proven experience managing cross‑functional projects and leading innovation from concept to launch.
• Excellent analytical, strategic thinking, and problem‑solving skills.
• Strong communication and presentation abilities, capable of influencing senior stakeholders.
• Familiarity with financial feasibility analysis, P&L thinking, and project management tools.

Key Responsibilities

Brand & Business Strategy

Partner with management and the founder to translate brand vision and business objectives into clear product development strategies.

Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies.

Build business cases for new product initiatives, including positioning, target consumer, pricing, and go‑to‑market recommendations.

Support long‑term brand portfolio planning and innovation roadmaps.

Market Research & Insight Development

Conduct and synthesize consumer, category, and competitive research to uncover white space opportunities.

Translate insights into actionable recommendations for new products or brand extensions.

Monitor global and local market dynamics to ensure the company stays ahead of industry trends.

Product Development Management

Oversee the new product development (NPD) process from ideation through launch.

Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy.

Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer‑relevant and financially viable.

Ensure packaging, formulations, and claims support brand positioning and consumer expectations.

Cross‑Functional Collaboration

Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects.

Facilitate clear communication and decision‑making across teams to resolve bottlenecks quickly.

Prepare and present project updates and recommendations to senior management and stakeholders.

Performance Tracking & Optimization

Track performance of newly launched products and provide post‑launch evaluation reports.

Identify lessons learned and continuously improve the product development process.

Support management in building KPIs and dashboards to measure brand growth through innovation.