Brand Manager (Baby Care)

PT LUCKY MOM INDONESIA; Pluit; On-site; IDR 498.338.000 - 830.565.000; Full time

Job summary

A prominent marketing firm in Indonesia is seeking a Brand Marketing Manager with over 5 years of experience in leading consumer brands. The role involves developing and executing brand marketing strategies, coordinating internal resources, and conducting market research to enhance brand visibility. Candidates with a background in maternal and infant products are preferred.

Qualifications

• Over 5 years of experience in marketing departments of leading brands, preferably in maternal and infant products.
• Rich experience in brand management with multidisciplinary skills in media and creativity.
• Ability to accurately assess industry and consumer needs.

Responsibilities

• Responsible for developing and implementing brand marketing strategies.
• Conduct market research and complete annual reports.
• Coordinate with various departments for marketing strategy implementation.

Skills

Brand management

Marketing strategy

Market research

Consumer analysis

Cross-department coordination

Job description

Responsibilities

• Responsible for brand marketing strategies and brand planning implementation plans, deep omnichannel brand marketing linkage, and comprehensively enhancing brand awareness and image
• Deeply explore the marketing needs of each product line and formulate marketing promotion strategies for each product, including new media promotion and office activity strategies and execution, achieve the integration of product and sales
• In-depth understanding of brand positioning, brand image, and brand strategy, and jointly participate in improvements and enhancements to establish brand image.
• Coordinate all departments inside and outside the company to implement brand marketing strategies and related decisions, and ultimately achieve brand marketing goals.
• Market research and analysis, complete annual market research reports, and provide basics for company decision-making.

Requirements

• Experience in the marketing departments of leading first-line brands and emerging entrepreneurial brands in foreign-invested or local consumer industries, with over 5 years of experience. Candidates with a background in maternal and infant products and fast-moving consumer goods brands will be given priority.
• Possess rich and solid experience in brand management, and be familiar with brand, product, media, creativity, marketing, and other multidisciplinary skills.
• Can accurately understand industry and consumer needs, and provide meaningful planning solutions for annual brand projects and daily communication.
• Have experience creating successful industry-leading topics and best-selling new products or brands multiple times. Candidates with experience in successfully building start-up brands will be preferred.

Retail & Consumer Products 101-1,000 employees