Brand Manager

PT Biosphere Indonesia Cosmetics; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading cosmetics company in Tangerang is seeking a Brand Manager to develop and manage their portfolio of brands. The role involves implementing brand strategies, conducting market research, and overseeing product launches. Ideal candidates will have at least 5 years of brand management experience in the cosmetics or FMCG sector, along with strong analytical and creative skills.

Qualifications

• Minimum 5 years of experience in brand management, preferably in cosmetics or FMCG industry.
• Demonstrated success in implementing effective brand strategies.
• Excellent analytical skills to interpret data for decision-making.

Responsibilities

• Develop and implement brand strategies to enhance brand awareness and market share.
• Conduct market research to track trends and consumer insights.
• Manage the brand lifecycle including product launches and campaigns.

Skills

Brand strategy development

Market research

Data analysis

Creative thinking

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

About the role

As the Brand Manager at PT Biosphere Indonesia Cosmetics, you will be responsible for managing and developing the company's portfolio of cosmetic brands. This is a full-time position based in Tangerang, Banten, and you will play a key role in driving the strategic growth and success of our brand offerings.

What you'll be doing

• Develop and implement comprehensive brand strategies to increase brand awareness, market share, and customer loyalty
• Conduct market research and analysis to identify trends, competitor activities, and customer insights that inform brand planning and development
• Manage the end-to-end brand lifecycle, including product launches, packaging, pricing, and promotional campaigns
• Collaborate cross-functionally with marketing, sales, and product teams to ensure seamless brand execution
• Monitor and analyse brand performance metrics to identify opportunities for improvement and drive continuous optimisation
• Stay up-to-date with industry regulations, trends, and best practices to ensure brand compliance and differentiation
• Lead and mentor a team of brand specialists to foster a high-performing, collaborative, and innovative brand management function

What we're looking for

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in brand management, preferably within the cosmetics or FMCG industry
• Demonstrated success in developing and implementing effective brand strategies that drive growth and customer engagement
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
• Strong creative and strategic thinking abilities, with a keen eye for detail and brand aesthetics
• Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders
• Proactive and adaptable, with a passion for staying ahead of industry trends and consumer preferences