Brand Manager

Pt. Samara Coklat Lestari; Kota Yogyakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A luxury chocolate brand in Yogyakarta is seeking an experienced Brand Manager to develop and lead brand strategy, storytelling, and customer experience. You will collaborate closely with the founders and creative partners. The ideal candidate should have a minimum of 5 years in brand management, particularly in luxury goods, with strong skills in storytelling and project management. Competitive compensation and growth opportunities are offered.

Benefits

Competitive compensation

Growth opportunities

Creative work environment

Qualifications

• Minimum 5 years experience in brand management, luxury F&B, or premium consumer goods.
• Strong understanding of luxury branding and customer experience.
• Experience managing creative teams or agencies.

Responsibilities

• Develop and own brand guidelines and storytelling.
• Oversee packaging design and retail experiences.
• Plan and execute brand campaigns and events.

Skills

Brand management

Luxury branding

Storytelling

Project management

Communication skills

Job description

About Samara

Samara is an ultra-premium Indonesian chocolate house inspired by timeless heritage and crafted with uncompromising attention to detail. We are building a brand that evokes the elegance of 1888 luxury, combining fine chocolate with artistry, heritage, and exclusivity.

Role Overview

We are seeking a Brand Manager who will be the guardian and curator of Samara's brand identity. This role will lead the development of our brand strategy, storytelling, and customer experience — ensuring consistency across packaging, retail, events, and digital touchpoints. You will work directly with the founders and collaborate with designers, copywriters, and creative partners to bring our vision of an ultra-luxury chocolate brand to life.

Key Responsibilities

• Develop and own Samara's brand guidelines (visual, verbal, experiential).
• Curate and refine the brand story, heritage positioning, and tone of voice.
• Oversee packaging design, in-store branding, and retail experiences.
• Manage collaborations with creative freelancers, agencies, and production partners.
• Plan and execute brand campaigns, events, and launches in Yogyakarta, Jakarta, Bali, and Batam.
• Ensure consistency and excellence across all marketing and customer touchpoints.
• Conduct market and competitor research, particularly in luxury F&B.
• Report directly to the CEO and contribute to long‑term brand strategy.

Qualifications & Experience

• Minimum 5 years experience in brand management, luxury F&B, hospitality, or premium consumer goods.
• Strong understanding of luxury branding and customer experience.
• Experience managing creative teams or agencies.
• Excellent storytelling, writing, and communication skills (Bahasa Indonesia & English).
• Strong project management and organizational skills.
• Aesthetic sensitivity and passion for design, heritage, and detail.

What We Offer

• The opportunity to shape and build one of Indonesia's first global luxury chocolate brands.
• Direct collaboration with founders who value long‑term excellence over shortcuts.
• A creative, entrepreneurial work environment.
• Competitive compensation and growth opportunities.

How to Apply

Submit your CV and a brief portfolio (if available).