Brand Manager

PHINCON; Kota Bandung; On-site; IDR 498.421.000 - 747.633.000; Full time

Job summary

A leading ecommerce company in Bandung is seeking an experienced individual to manage full P&L responsibilities for their brand. The role involves developing strategies for product management and overseeing marketplace growth. The ideal candidate has 4-7 years of experience in ecommerce management, possesses strong vendor negotiation skills, and is proficient with data analysis tools. This position requires relocation to Bandung.

Qualifications

• 4-7 years of experience in brand or ecommerce management, preferably in fashion.
• Proven success in managing marketplaces and live-commerce.
• Strong financial modeling and data analysis skills.

Responsibilities

• Own full P&L for Nabilaze, from manufacturing to sales.
• Develop and execute annual strategies for pricing and margin targets.
• Manage growth across marketplaces like Tokopedia, Shopee, and Lazada.

Skills

Vendor management

Cost negotiation

Data tools proficiency

Pricing/margin ownership

Marketplace optimization

Live-commerce experience

Tools

Google Sheets

Business Intelligence tools

Job description

Job Description

Responsibilities

• Own full P&L for Nabilaze, from manufacturing to sales.
• Develop and execute annual and quarterly strategies, including pricing, margin, buy plans, sell-through targets, and OTB; track weekly dashboards with actionable levers.
• Oversee product and production processes: merchandise mix, product specs, MOQ and cost negotiations, lead-times, quality control, and sustainability initiatives.
• Manage marketplace growth across Tokopedia (including TikTok Shop integration), Shopee, and Lazada: optimize listings, search, promotions, campaign participation, and live-commerce tactics.
• Drive content and creator activities: create briefs for shoots/live sessions, build and manage UGC/KOL pipelines, and review performance.
• Ensure operational excellence and customer experience: in-stock %, inventory aging, return management, chat SLAs, ratings, warranty, and after-sales playbooks.
• Monitor compliance and risk: stay updated on platform policies and tax regulations impacting ecommerce operations.
• Lead and coach a small cross-functional team (design, supply, marketplace ops, content) with effective rituals and performance management.

Qualifications:

• 4–7 years of experience in brand or ecommerce management (fashion preferred) with proven success in marketplaces and live-commerce.
• Strong vendor management and cost negotiation skills.
• Proficiency in data tools (Google Sheets/BI) and basic financial modeling.
• Demonstrated ability to own pricing/margin and consistently hit GMV/CM targets.
• Experience with Shopee and TikTok ecosystems as well as integrated creator programs is considered an advantage.
• Key success metrics include GMV and contribution margin, sell-through and inventory aging, out-of-stock rate, customer rating and return percentage, campaign ROI, and live-commerce conversion
• Will be placed at Bandung
• Kontrak

Additional Information

Relocation to Bandung is required for this position.