Brand Manager

Pt Darya Varia Laboratoria, Tbk; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Indonesia is seeking a Brand Development Manager to shape brand strategies and drive product innovations. You will work closely with management to identify market opportunities, conduct research, and oversee the product development process. The ideal candidate has a strong background in brand management and a bachelor's degree in a related field. This role offers a competitive salary package and a chance to lead innovative projects.

Qualifications

• 5 years of experience in brand management, product development, or innovation, preferably in FMCG, consumer healthcare, or beauty industries.
• Proven experience managing cross‑functional projects and leading innovation from concept to launch.

Responsibilities

• Conduct market research to identify new product opportunities.
• Develop business cases for new product initiatives.
• Oversee the product development process from ideation to launch.

Skills

Strategic thinking

Analytical skills

Communication skills

Project management

Consumer insight development

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Brand Development Manager

Tangerang Selatan, Banten IDR15000000 - IDR25000000 Y Gently

Job Description

We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross‑functional teams to bring innovations to market successfully.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5 years of experience in brand management, product development, or innovation
  (preferably in FMCG, consumer healthcare, or beauty industries).
• Strong understanding of consumer insight development, category management, and brand strategy.
• Proven experience managing cross‑functional projects and leading innovation from concept to launch.
• Excellent analytical, strategic thinking, and problem‑solving skills.
• Strong communication and presentation abilities, capable of influencing senior stakeholders.
• Familiarity with financial feasibility analysis, P&L thinking, and project management tools.

Key Responsibilities

Brand & Business Strategy

Partner with management and the founder to translate brand vision and business objectives into clear product development strategies.

Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies.

Build business cases for new product initiatives, including positioning, target consumer, pricing, and go‑to‑market recommendations.

Support long‑term brand portfolio planning and innovation roadmaps.

Market Research & Insight Development

Conduct and synthesize consumer, category, and competitive research to uncover white‑space opportunities.

Translate insights into actionable recommendations for new products or brand extensions.

Monitor global and local market dynamics to ensure the company stays ahead of industry trends.

Product Development Management

Oversee the new product development (NPD) process from ideation through launch.

Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy.

Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer‑relevant and financially viable.

Ensure packaging, formulations, and claims support brand positioning and consumer expectations.

Cross-Functional Collaboration

Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects.

Facilitate clear communication and decision‑making across teams to resolve bottlenecks quickly.

Prepare and present project updates and recommendations to senior management and stakeholders.

Performance Tracking & Optimization

Track performance of newly launched products and provide post‑launch evaluation reports.

Identify lessons learned and continuously improve the product development process.

Support management in building KPIs and dashboards to measure brand growth through innovation.

Brand & Creative Manager

We’re looking for a Brand & Creative Manager to drive bold ideas, inspire our creative team, and bring innovative concepts to life. If you’re a visionary thinker with a strong design sense, leadership skills, and experience in the FMCG and personal care industry, let’s create something extraordinary together.

What You’ll Do

• Lead the development of creative concepts for branding, marketing campaigns, and content across platforms.
• Collaborate with cross‑functional teams (marketing, product, sales) to align creative strategies with business objectives.
• Manage and mentor designers, copywriters, and other creatives to deliver high‑impact results.
• Ensure all creative output is on‑brand, visually compelling, and meets high standards of quality.
• Present ideas and creative concepts to internal stakeholders and external partners.
• Stay ahead of industry trends, emerging technologies, and cultural shifts to keep our work fresh and relevant.
• Oversee creative timelines and ensure on‑time delivery of all assets.
• Bring a deep understanding of consumer behavior in the FMCG and personal care space to shape campaigns that resonate with our audience.

What We’re Looking For

• Proven experience working with FMCG and/or personal care brands, with a portfolio that demonstrates consumer‑focused creative excellence.
• 3–5+ years of experience in a creative or brand role, with at least 1–2 years in a leadership position.
• Strong portfolio showcasing creative vision, storytelling, and execution across digital, print, and in‑store experiences.
• Excellent communication, leadership, and project management skills.
• Proficiency in design tools (e.g., Adobe Creative Suite, Figma) and a solid understanding of content production workflows.
• A collaborative mindset with the ability to both inspire and be inspired.