Brand Manager

PT United Family Food (Jakarta); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Jakarta is seeking a passionate Brand Manager to drive brand strategies and profitability. The ideal candidate will have a Bachelor's degree in Management, Marketing, or Statistics and at least 2 years of experience in a similar role within the FMCG sector. Key responsibilities include managing product innovation, optimizing brand visibility, and overseeing marketing budgets. Intermediate English proficiency and strong skills in Microsoft Office are essential for this role.

Qualifications

• 2 years of working experience as a Brand Manager in an FMCG company.
• Strong understanding of marketing strategies.

Responsibilities

• Translate brand elements into plans and strategies.
• Monitor brand profitability and sales performance.
• Manage product innovation roll out and stock transition.
• Optimize brand visibility through agency partnerships.
• Develop sustainable marketing strategies using digital media.
• Monitor product distribution and consumer reactions.
• Manage the marketing budget for the brand.

Skills

360° Marketing Strategy

Communication skills

Interpersonal skills

Microsoft Office (Excel, PowerPoint)

Intermediate English proficiency

Education

Bachelor's degree in Management/Marketing/Statistics

Job description

PT. United Family Food is a confectionery company; committed to continuously serve the best products and service to our customers. We are looking for talented and passionate members to become part of Unifam as Brand Manager.

Company Overview

PT. United Family Food is Indonesia’s leading food and beverage company. For over the years, we have built our business on the credence that a happy and healthy lifestyle begins with good nutrition. Serving a national population of more than 250 million, we are committed to producing delicacies of the highest quality for every family anywhere, anytime. Started in 1981 as a confectionary company under the name of Unican, we have now evolved into an all-encompassing FMCG company that goes by Unifam as established in 2012. Moreover, we keep proactively committing to business areas that open up new growth opportunities for us.

Responsibilities

• Translate brand elements into plans and go-to-market strategies
• Responsible for brand profitability, including close monitoring sales performance
• Managing product innovation roll out to enter the market, including stock transition monitoring, sales projection and strategy
• Optimizing brand awareness and visibility by working partnerships with the agencies
• Develop strategy and road map to sustainable marketing tool using digital media
• Monitoring product distribution and consumer reactions through focus groups and market research
• Manage the marketing budget for the brand including planning, implementation and monitoring costs

Requirements

• Bachelor’s degree of Management/Marketing/Statistic
• Having 2 year of working experience as Brand Manager in FMCG company
• Strong understanding of 360° Marketing Strategy and 4P
• Intermediate skill in English both oral and written
• Excellent in Microsoft Office (especially Ms Excel dan Ms Powerpoint)
• Good communication and interpersonal skill
• Willing to be placed in West Jakarta