Brand Manager

Wirehire; Daerah Khusus Ibukota Jakarta; On-site; IDR 668.560.000 - 1.002.842.000; Full time

Job summary

A leading FMCG company in Indonesia seeks an experienced Brand Manager to drive brand growth and strengthen consumer connections. The role involves developing brand strategies, leading campaigns, and collaborating with cross-functional teams to enhance market presence. Ideal candidates have 6-10 years in brand marketing within FMCG sectors and strong analytical skills.

Qualifications

• 6-10 years of brand marketing experience within FMCG industries.
• Proven success in brand building and campaign development.
• Strong analytical skills with actionable insights.

Responsibilities

• Develop and implement brand strategies to drive market share.
• Lead campaigns and brand activations for strong consumer preference.
• Collaborate with teams for consistent execution across all channels.

Skills

Brand marketing experience

Analytical skills

Collaborative approach

Campaign development

Agility

Job description

Role Overview

We’re seeking a Brand Manager with solid experience in the FMCG industry to drive brand growth and strengthen consumer connection. In this role, you’ll be responsible for building and executing brand strategies that enhance market presence, reinforce brand equity, and deliver sustainable business impact.

Key Responsibilities

• Develop and implement end-to-end brand strategies to strengthen positioning and drive market share in highly competitive FMCG categories
• Lead integrated campaigns, product launches, and brand activations that create differentiation and build strong consumer preference
• Collaborate with cross-functional teams (sales, trade marketing, R&D, supply chain) to ensure alignment and consistent execution across all channels and touchpoints
• Monitor market trends, competitor activities, and consumer insights to identify opportunities and inform brand strategy
• Manage brand guidelines, creative assets, and agency partners to ensure consistent messaging and impactful execution
• Track and analyze brand performance, adjusting strategies to optimize growth and engagement

Qualifications

• 6‑10 years of brand marketing experience within FMCG industries (e.g. food, beverage, personal care, household products)
• Proven success in brand building, campaign development, and managing full product lifecycle
• Strong analytical skills with ability to translate consumer insights into actionable strategies
• Skilled in working with agencies and managing end‑to‑end creative and production processes
• Agile, results‑oriented, and collaborative approach

Why Join?

This is a unique opportunity to build and scale FMCG brands that truly resonate with consumers. If you’re passionate about creating strong brand identities, shaping consumer perceptions, and driving long‑term brand value, this role offers the platform to make a significant impact.