Brand Lead, Mainstream Pet Care — Growth & Launch Strategy

PT. Evo Manufacturing Indonesia; Palembang; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

PT. Evo Manufacturing Indonesia is seeking a Brand Manager for the Mainstream Segment to develop and execute strategic branding and marketing programs. You will lead cross-functional teams, oversee campaigns, and drive product portfolio initiatives in a fast-moving consumer goods environment.

The role emphasizes market analysis, consumer insights, and strong leadership to deliver growth in the mainstream pet food category. Excellent English skills are required.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 5 years of experience in Brand Management, Marketing Strategy, or Product Marketing.
• Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred.
• Proven experience in developing brand strategies, marketing campaigns, and product launches.
• Strong understanding of consumer behavior, market segmentation, and brand positioning.
• Strong analytical skills with the ability to interpret market research and sales performance data.
• Excellent project management, communication, and stakeholder management skills.
• Proven leadership experience and ability to manage cross-functional teams.
• Good command of English, both written and spoken.

Responsibilities

• Develop and execute brand strategies for the mainstream pet food segment to achieve sales, market share, and profitability targets.
• Lead brand positioning, brand identity, and long-term brand development initiatives.
• Develop annual brand plans, marketing strategies, and integrated marketing campaigns.
• Analyze consumer behavior, market trends, competitor activities, and brand performance to identify growth opportunities.
• Manage product portfolio strategies, including product launches, product improvement, and product lifecycle management.
• Collaborate with Commercial, Trade Marketing, R&D, and other relevant departments to ensure effective brand execution.
• Monitor marketing campaign effectiveness, brand awareness, and return on marketing investment.
• Lead and develop the brand management team to ensure effective implementation of marketing initiatives.

Skills

Brand management

Project management

Stakeholder management

Communication

English proficiency

Education

Bachelor's degree in Marketing, Business Management, or related field

Job description

PT. Evo Manufacturing Indonesia is seeking a Brand Manager for the Mainstream Segment to develop and execute strategic branding and marketing programs. You will lead cross-functional teams, oversee campaigns, and drive product portfolio initiatives in a fast-moving consumer goods environment.

The role emphasizes market analysis, consumer insights, and strong leadership to deliver growth in the mainstream pet food category. Excellent English skills are required.