Brand & Growth Marketing Lead - Full-Funnel & Creator Campaigns

PT Imperium Happy Puppy; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic entertainment company in Surabaya seeks a skilled marketing professional to manage brand campaigns and voice for their home karaoke offerings. The role requires 5–7+ years of experience in consumer marketing, proficiency in Indonesian and English, and strong leadership skills. Responsibilities include planning campaigns, managing social media channels, and developing CRM content. Proficiency in data analysis and basic editing is a plus. This position offers an exciting opportunity to shape the brand's voice and engage with a broad audience, driving growth and brand recognition.

Qualifications

• 5–7+ years in consumer marketing, with experience in subscriptions or e-commerce preferred.
• Strong campaign management and copywriting skills in both Indonesian and English.
• Experience with social media workflows, particularly IG, TikTok, and YouTube.

Responsibilities

• Build brand voice and messaging for home karaoke.
• Plan and execute promotional campaigns and manage social channels.
• Lead creative production and manage influencer relationships.
• Own CRM content and perform A/B testing for optimizations.

Skills

Campaign management

Copywriting

Creative briefing

Social media management

Data analysis

Leadership

Bilingual (Indonesian/English)

Basic editing skills

Job description

A dynamic entertainment company in Surabaya seeks a skilled marketing professional to manage brand campaigns and voice for their home karaoke offerings. The role requires 5–7+ years of experience in consumer marketing, proficiency in Indonesian and English, and strong leadership skills. Responsibilities include planning campaigns, managing social media channels, and developing CRM content. Proficiency in data analysis and basic editing is a plus. This position offers an exciting opportunity to shape the brand's voice and engage with a broad audience, driving growth and brand recognition.