Brand & Business Development Manager

Indofood Group; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food solutions company in Jakarta is seeking a Marketing Manager to develop brand strategies and execute marketing campaigns. The ideal candidate will have at least 5 years of marketing experience, strong communication, and analytical skills. Responsibilities include conducting market research, ensuring brand consistency, and managing stakeholder relationships. A bachelor's degree and English proficiency are required, with Mandarin being a plus.

Qualifications

• Minimum 5 years of experience in marketing, branding, or related field.
• Proven success in launching a new brand in the market.
• English proficiency is required; Mandarin is a plus.

Responsibilities

• Develop overarching strategies for brand positioning and messaging.
• Conduct market research and analyze customer behavior.
• Design and execute marketing campaigns to increase brand awareness.
• Ensure brand consistency across communication channels.
• Build and maintain relationships with stakeholders and media.
• Monitor performance and adjust strategies based on data.

Skills

Marketing Experience

Strategic Thinking

Communication Skills

Analytical Skills

Leadership Skills

Education

Bachelor's degree in marketing, business, or related field

Job description

Develop and implement overarching strategies for brand positioning, messaging, and overall identity.

Create a new business opportunity, either from an existing category or a new category.

Market Research:

Conduct market research and analyze customer behavior to identify insights, monitor trends, and understand the competitive landscape.

Understand the opportunity and potential of the new business.

Marketing Campaigns:

Design, manage, and execute marketing campaigns, promotions, and events to increase brand awareness and customer engagement.

Brand Consistency:

Ensure brand messaging, visuals (logos, colors, typography), and tone of voice remain consistent across all communication channels and marketing materials.

Cross-Functional Collaboration:

Work with design, sales, product, and marketing teams to ensure all brand initiatives are aligned with company goals.

Stakeholder & Media Relations:

Build and maintain strong relationships with key stakeholders, media outlets, industry influencers, and partners.

Performance Monitoring:

Establish Key Performance Indicators (KPIs) to track brand performance and analyze the effectiveness of campaigns, making data-driven adjustments as needed.

Budget Management:

Develop and manage budgets for brand development initiatives and marketing campaigns.

Required Skills & Qualifications:

Marketing Experience: At minimum 5 years of experience in marketing, branding, or a related field. Ever launched a new brand in the market and proven the success rate of the brand.

Education: A bachelor's degree in marketing, business, or a related field is often preferred. English proficiency is a must, and additional value if you can speak Mandarin.

Strategic Thinking: Ability to develop creative and effective strategies that align with business objectives.

Communication Skills: Strong skills in communication, both written and verbal, for content creation and stakeholder engagement.

Analytical Skills: Ability to analyze data, interpret market research, and measure campaign effectiveness.

Leadership Skills: Ability to lead and manage teams of marketing and brand professionals.

About the company: PT Indofood Sukses Makmur Tbk is a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing through to consumer products in the market. The company has 4 complementary Strategic Business Groups: Consumer Branded Products (CBP), Bogasari, Agribusiness, and Distribution.