Brand & Business Development Manager

Indofood Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food company in Indonesia seeks a Marketing Manager to develop and execute brand strategies. The role requires at least 5 years of marketing experience, proven success in launching brands, and strong analytical abilities. Candidates must hold a bachelor's degree in marketing or business and be proficient in English, with Mandarin as a plus. Join a dynamic team dedicated to enhancing brand presence in the market.

Qualifications

• 5+ years of experience in marketing, branding, or a related field.
• Successful brand launches in the market.
• Proficient in English; Mandarin is a plus.

Responsibilities

• Develop and implement brand strategies and positioning.
• Conduct market research and analyze customer behavior.
• Design and manage marketing campaigns.

Skills

Marketing Experience

Strategic Thinking

Communication Skills

Analytical Skills

Leadership Skills

Education

Bachelor’s degree in marketing or business

Job description

Responsibilities:

Brand Strategy & Positioning

Develop and implement overarching strategies for brand positioning, messaging, and overall identity. Create a new business opportunity, either from existing category or new category.

Market Research

Conduct market research and analyze customer behavior to identify insights, monitor trends, and understand the competitive landscape. Understand the opportunity and potential the new business.

Marketing Campaigns

Design, manage, and execute marketing campaigns, promotions, and events to increase brand awareness and customer engagement.

Brand Consistency

Ensure brand messaging, visuals (logos, colors, typography), and tone of voice remain consistent across all communication channels and marketing materials.

Cross-Functional Collaboration

Work with design, sales, product, and marketing teams to ensure all brand initiatives are aligned with company goals.

Stakeholder & Media Relations

Build and maintain strong relationships with key stakeholders, media outlets, industry influencers, and partners.

Performance Monitoring

Establish Key Performance Indicators (KPIs) to track brand performance and analyze the effectiveness of campaigns, making data-driven adjustments as needed.

Budget Management

Develop and manage budgets for brand development initiatives and marketing campaigns.

Required Skills & Qualifications

Marketing Experience

At minimum 5 years of experience in marketing, branding, or a related field. Ever launch new brand in the market and proven the success rate of the brand.

Education

A bachelor’s degree in marketing, business, or a related field is often preferred. English proficient is a must and additional value if can speak Mandarin.

Strategic Thinking

Ability to develop creative and effective strategies that align with business objectives.

Communication Skills

Strong skills in communication, both written and verbal, for content creation and stakeholder engagement.

Analytical Skills

Ability to analyze data, interpret market research, and measure campaign effectiveness.

Leadership Skills

Ability to lead and manage teams of marketing and brand professionals.