Associate Regional Key Account Manager (Semarang & Purwokerto)

PT Pepsico Indonesia Foods And Beverages; Kota Semarang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food and beverage company is seeking a Sales Manager to oversee sales operations in Semarang, Indonesia. Key responsibilities include driving sales targets, managing distributors, and executing local trade marketing strategies. Ideal candidates will have 5+ years in FMCG sales, strong leadership and negotiation skills, and a Bachelor's degree. This is a contract-based position with growth opportunities.

Qualifications

• 5+ years of sales experience in the FMCG industry.
• At least 2 years in a supervisory role.
• Proven experience in managing Local Modern Trade, Minimarkets, and Distributors.

Responsibilities

• Drive and achieve sales targets for assigned territory.
• Monitor sales performance across modern trade outlets.
• Identify growth opportunities in local trade marketing.
• Negotiate with key stakeholders for visibility and promotions.
• Manage distributor performance and team of sales representatives.

Skills

Leadership skills

Negotiation skills

Analytical skills

Communication skills

Interpersonal abilities

Education

Bachelor's degree in business, Marketing, or related field

Job description

Lead and manage sales operations within a designated area for modern trade channels and trade marketing executions, as well as oversee distributor performance. The role aims to ensure effective execution of sales strategies, achievement of business performance, and development of customer relationships. This position is a contract-based employee.

Key Responsibilities

• Drive and achieve monthly, quarterly, and annual sales targets for assigned territory.
• Monitor sales performance across modern trade outlets, minimarkets, and distributors.
• Identify growth opportunities and implement local trade marketing activities.

In-Store Executions – Local Modern Trade & Minimarket

• Develop strong relationships with key accounts in local modern trade and regional minimarket chains, including regular review with key customers.
• Negotiate with store managers, Area Manager, DC Manager and buyers to secure visibility, promotions, and secondary placements.
• In-Store execution & visibility, planograms compliance, product availability, pricing strategies, point-of-sale material usage, and competitor activity.

• Manage distributor performance and operations.
• Conduct regular performance review with head office team.
• Manage, coach, and develop a team of sales representatives' distributors, area coordinators, and merchandisers.
• Set clear targets and KPIs and ensure execution excellence in the field.
• Conduct joint working, performance reviews, and training sessions.

Key Requirements

• Education: Bachelor's degree in business, Marketing, or related field.
• Experience: 5+ years of sales experience in the FMCG industry, with at least 2 years in a supervisory role.
• Channels: Proven experience in managing Local Modern Trade, Minimarkets, and Distributors.
• Skills: Strong leadership, negotiation, and analytical skills. Excellent communication and interpersonal abilities.
• Others: Willingness to travel frequently within the area.

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