Assistant Marketing Manager

KitaLulus; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion e-commerce company in Jakarta is seeking a skilled individual to manage brand image, set sales targets, and develop marketing strategies. The ideal candidate will oversee offline and online sales performance, manage digital campaigns, and coordinate with various departments to align with business goals. This role is crucial for driving growth in the competitive fashion market.

Responsibilities

• Build and strengthen the company's brand image.
• Set annual sales targets and marketing budgets.
• Manage saleable inventory and dead stock.
• Develop and evaluate sales and marketing campaigns.
• Be accountable for overall sales performance.
• Manage digital and social media campaigns.
• Efficiently manage the marketing budget.
• Identify market/customer needs for product development.
• Coordinate cross-functionally for strategy execution.

Job description

• Build and strengthen the companys brand image across the lowermiddle market and the national fashion e-commerce segment.
• Together with Management, set annual sales targets and marketing budgets, as well as price points for each sales channel.
• Manage saleable inventory and dead stock.
• Develop strategy; plan, execute, monitor, and evaluate sales and marketing campaigns online and offline, including generating new ideas aligned with industry trends.
• Be accountable for overall sales performance across offline distribution channels (bazaars) and online (e-commerce, Shopee, TikTok, and other digital platforms).
• Manage and ensure the effectiveness of digital and social media campaigns, including Instagram, Facebook, TikTok, marketplaces, plus email and WhatsApp marketing.
• Manage the marketing budget efficiently, ensuring spend is proportional to returns and maximizes outcomes for each activity.
• Identify market/customer needs and wants as the basis for product development and segmentation, and craft relevant positioning.
• Coordinate cross-functionally (Product Development, Operations/Support, and Finance) to ensure strategy execution aligns with the company's annual business goals.