Assistant Manager, Omni Channel Activation

adidas; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading sports apparel company based in Jakarta is seeking a Marketing Manager to develop omnichannel marketing strategies and manage category planning. The ideal candidate will have at least 3-4 years of marketing management experience, with a focus on product management, and be fluent in English. This role offers a dynamic work environment with opportunities for personal growth.

Benefits

Diversity and inclusion initiatives

Equal opportunity employer

Qualifications

• At least 3-4 years of marketing management experience with a recognized top tier brand.
• At least 2 years in product management.
• Fluent in English.

Responsibilities

• Develop omnichannel marketing strategies for the country.
• Monitor financial targets and category forecasting.
• Support E2E Go-To-Market process.

Skills

Business acumen

Strong numerical skills

Project management skills

Analysis and Problem Solving

Influence Others

Education

Degree in Business/Marketing Management

Tools

Excel

Powerpoint

Word

Outlook

Job description

Purpose & Overall Relevance For The Organization

To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels communication.

Key Responsibilities

• Category Management (Range, Net Sales Forecast-Value/Volume)
  • Providing market insights, influencing product range and pricing strategies (pre-season & in-season)
  • Coordination with SEA Category managers on country direction
  • Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.
  • Align with local Channel leads and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
  • Participate in the planning of account marketing plans related to product launches (including campaign door lists)
  • Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams & Finance to provide updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn
  • Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
• Guiding Country Range and Distribution
  • Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction
  • Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)
  • Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
  • Monitor PLC list to ensure each category’s pricing structure is protected
• Supporting End-To-End (E2E) Go-To-Market (GTM) process
  • Support the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines
  • Support Customer meetings (i.e pre-lines, sell-in etc) by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs
  • Support trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues
  • Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner
  • Manage in-country sample management process

In-Depth Understanding of Consumers and Competitors

• Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market
• Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth

Team & Self Development

• Constant evaluation to develop individual and team performance
• Consistently look for challenges and opportunities to improve business
• Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management

Key Relationship

• Internal: Local Marketing team, Area Category Management; Area Brand Communications, Area Marketing and Operations; Country channel team
• External: Account Customers / Vendors

Competencies

Knowledge, Skills and Abilities

• Manage business, processes and projects
• Strong business acumen
• Result oriented
• Manage & Develop People
• Influence Others
• Analysis and Problem Solving
• Planning and Organizing
• Manage Relationship and Diversity
• Learning and Self Development
• Project management skills

Pre-requisite Knowledge / Skills

• Professional Background/Experience:
  • Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary
  • Industry: Preferably in retail/apparel/fashion
  • Exposure: Sports, fashion
  • Education: Degree in Business/Marketing Management
• IT:
  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced
• Language Skills:
  • English: Fluent

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.