Assistant Director, Public Relations, and Digital Marketing

Four Seasons Hotels and Resorts; Jimbaran; On-site; IDR 1.165.307.000 - 1.498.253.000; Full time

Job summary

A leading luxury hotel chain in Bali is seeking an experienced Assistant Director for Public Relations and Digital Marketing. This role entails developing marketing strategies, managing media relations, and leading digital marketing efforts. Ideal candidates will have over 8 years in luxury PR/marketing, strong leadership skills, and a creative mindset. The position offers growth opportunities and excellent employee benefits.

Benefits

Complimentary stays at Four Seasons worldwide

Career growth opportunities

Health & life insurance

Furnished accommodation

Excellent learning and development opportunities

Qualifications

• 8+ years of experience in PR and/or marketing within luxury sectors.
• Strong media relations background with proven results.
• Exceptional writing, editing, and storytelling skills.

Responsibilities

• Develop and execute integrated marketing strategies.
• Manage media relationships and secure positive coverage.
• Track performance of PR campaigns and provide insights.

Skills

Leadership skills

Business acumen

People management

Creativity

Digital marketing expertise

Education

Bachelor’s degree in Communications, Marketing, or related field

Tools

Digital advertising platforms

SEO tools

Analytics software

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Resort Bali at Jimbaran Bay is proud to provide our guests with the highest standards of luxury and personalized service. At Four Seasons we believe in recognizing a familiar face, welcoming a new one, and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. Four Seasons Resort Bali at Jimbaran Bay is located on the southern tip of the island of Bali on the northeast slopes of the Bukit peninsula. Luxuriously appointed private villas are built into a gently terraced hillside named Bukit Permai, which means "beautiful hill".

Who We Look For:

The Four Seasons Resort Bali at Jimbaran Bay is currently looking for Assistant Director, Public Relations and Digital Marketing for Four Seasons Resorts Bali.

This position reports to Senior Director of Public Relations and Communications, Commercial, Four Seasons Resorts Bali. This position will support and lead initiatives that enhance the visibility and prestige of Four Seasons Resorts Bali (Jimbaran Bay and Sayan), drive demand across all segments, and deepen our engagement with media, influencers, and discerning guests.

The primary responsibilities for this position will be for developing and executing integrated marketing and communications strategies that align with the Four Seasons brand, build emotional connections with our audience, and support key revenue-driving departments, including Rooms, Food & Beverage, Spa, Events and Signature Experiences.

We are looking for individuals who have strong leadership and able to prioritize and adapt to the changing needs of the operation, and can evidence having a solid work ethic, good business acumen, a passion for service and people-management skills. A creative mind with a passion to be ahead of trends is essential. This position requires a flexible schedule in order to accomplish all major responsibilities and be visible in the operation during key events and operational needs. Some travels may be required.

Key Responsibilities

• Public Relations & Communications: High level support contributing to the activation and successful implementation of Public Relations and Marketing strategies for both properties.
• Public Relations & Communications: Proactively manage media relationships, host journalists and influencers, and secure positive editorial coverage across print, broadcast, digital, and social platforms.
• Public Relations & Communications: Draft and edit press releases, media pitches, fact sheets, and executive speeches in line with brand voice.
• Public Relations & Communications: Collaborate with Four Seasons Corporate and regional teams to align messaging and maximize reach.
• Public Relations & Communications: Organize press events, media FAMs, and on-property experiences that showcase our Signature Experiences and service culture.

Marketing & Brand Strategy

• Assist in the development and execution of marketing campaigns that support Rooms, F&B, Spa, Weddings, and Events.
• Ensure all content and creative assets meet brand guidelines and reinforce the Four Seasons image of luxury, elegance, and innovation.
• Manage local partnerships, sponsorships, and promotional opportunities that align with the brand’s values and audience.

Digital & Social Media

• Partner with Digital Marketing Manager and Four Seasons Digital Corporate teams to support digital advertising, SEO/SEM, website content, and CRM efforts.
• Responsible for Social Media content calendars and collaborations with content creators to produce engaging, high-quality visuals and storytelling.
• Monitor online sentiment and guest feedback across digital channels, supporting reputation management initiatives.

Analytics & Performance

• Track the performance of PR campaigns, media placements, digital efforts, and social media metrics.
• Provide regular reporting and insights to guide future strategy and investment.

Preferred Qualifications and Skills

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
• 8+ years of experience in PR and/or marketing within luxury sectors - hospitality or lifestyle.
• Strong expertise and proficiency with digital tools and digital advertising platforms, SEO tools, email marketing, and analytics.
• Strong media relations background with proven results in securing top-tier press coverage.
• Exceptional writing, editing, and storytelling skills.
• Strong aesthetic sensibility and understanding of luxury consumer behavior.
• Highly collaborative, detail-oriented, and able to manage multiple projects in a fast-paced environment.

What we offer

• Deeply instilled value-based company culture.
• Career growth opportunities.
• Complimentary stays at Four Seasons worldwide.
• Executive level incentive plans.
• Executive level benefits.
• Health & life Insurance and retirement benefits.
• Furnished accommodation.
• Excellent Learning and Development opportunities.

We are looking for Indonesian Nationals.

Learn more about Four Seasons Resort Bali at Jimbaran Bay on Social Media:

Four Seasons official pages: Bali: Social platforms listed below (web links kept for reference)

Links: Website - https://www.fourseasons.com/jimbaranbay; Instagram - https://www.instagram.com/fsbali/; Twitter - https://twitter.com/fsbali; Facebook - https://www.facebook.com/FourSeasonsResortsBali

Only short-listed applicants will be notified.