Assistant Brand Manager

Facetology; Jakarta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic beauty brand in Jakarta Selatan is seeking an Assistant Brand Manager to support brand strategies and oversee campaign implementation. This role requires experience in local beauty brands or FMCG, strong creative and communication skills, and the ability to thrive in a fast-paced environment. Join us in enhancing quality of life through our products.

Qualifications

• Experience in local beauty brands or FMCG companies with a similar marketing style.
• Creative thinker with a strong brand sense.
• Skilled in copywriting and storytelling.

Responsibilities

• Support the Brand Manager in developing brand strategies.
• Oversee end-to-end campaign implementation.
• Coordinate with various teams for smooth campaign execution.
• Conduct competitor benchmarking and analyze consumer insights.
• Prepare post-campaign and monthly brand health reports.

Skills

Experience in local beauty brands or FMCG

Creative thinking

Copywriting and storytelling

Leading or creating campaigns

Ability to multitask

Proactive collaboration

Experience in fast-paced environments

Job description

#BeOneofOurFaces!

Joining FACETOLOGY means becoming part of a dynamic beauty brand. We are a human-centric environment, driven by the purpose of enhancing quality of life through our products.

As an Assistant Brand Manager, you will:

• Support the Brand Manager in developing brand strategies, monthly campaign calendars, and creative briefs for internal teams (KOL, social media, creative, e-commerce, paid ads).
• Oversee end-to-end campaign implementation (pre-launch, launch, post-launch), ensuring all materials align with brand tone, claims, and legal/BPOM compliance; track key KPIs such as engagement, CTR, CVR, and GMV.
• Coordinate with KOL, Paid Ads, E-Commerce, PR, and Product Development teams, as well as external partners or agencies, to ensure smooth campaign execution.
• Conduct regular competitor benchmarking and analyze consumer insights from campaign data, reviews, and social trends to strengthen brand positioning.
• Prepare post-campaign and monthly brand health reports, providing actionable recommendations for future strategies.

Requirements:

• Experience in local beauty brands or FMCG companies with a similar marketing style to Facetology — agile, digital-first, and strong in KOL activation and campaign execution.
• Creative thinker with a strong brand sense.
• Skilled in copywriting and storytelling.
• Proven experience in leading or creating campaigns (not just supporting).
• Able to work fast, multitask, and meet tight deadlines.
• Ambitious, highly proactive, able to lead teams and collaborate across divisions — not the type who waits for a brief.
• Must have prior experience working in a fast-paced environment (such as a scaling beauty startup, a growing brand, or an FMCG company with frequent campaigns).