Area Sales & Promotion Supervisor – Jabodetabek

PT Grandville Food Indonesia; Jakarta Pusat; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

PT Grandville Food Indonesia seeks a senior sales leader to drive growth across General Trade and Modern Trade channels in the Jabodetabek area. You will develop strategic plans, manage distributors, and lead field teams to achieve monthly to yearly targets.

The role requires strong negotiation, channel management, and analytics skills, with readiness to travel for distributor engagements and field visits in a fast-paced startup environment.

Qualifications

• Bachelor's degree in Marketing, Management, Business Administration, or related field.
• 3–5 years of experience in Sales, Area Sales, Distribution, Trade Marketing, or related functions.
• 1–2 years in supervisory or team leadership roles.
• Experience managing GT and MT channels.
• FMCG/consumer goods/retail experience preferred.
• Distributor acquisition and management experience.

Responsibilities

• Take ownership of sales performance and distribution development across Jabodetabek.
• Develop and execute area sales plans to achieve monthly, quarterly, and annual targets.
• Monitor sales performance by territory, channel, distributor, and customer.
• Lead negotiations on commercial terms, territory coverage, and distribution arrangements.
• Coach and supervise Sales Coordinators and field teams.
• Ensure promotions and trade activities are executed in GT and MT channels.

Skills

Sales leadership

GT & MT management

Distributor management

Channel management

Negotiation

Analytical skills

MS Excel

Field visits

Startup environment

Communication

Education

Bachelor's degree

Tools

Microsoft Excel

Google Sheets

Sales reporting systems

Job description

Minimum Bachelor’s degree (S1) in Marketing, Management, Business Administration, or a related field.

Minimum 3–5 years of experience in Sales, Area Sales, Distribution, Trade Marketing, or related functions.

Minimum 1–2 years of experience in a supervisory or team leadership role.

Proven experience managing General Trade (GT) and Modern Trade (MT) channels.

Experience in FMCG, consumer goods, retail, or distribution is highly preferred.

Proven experience in distributor acquisition, distributor management, and territory development.

Experience managing and supervising Sales Coordinators, Sales Advisors, Promoters, Merchandisers, or field sales teams.

Strong understanding of sales distribution, channel management, outlet development, merchandising, and promotional activities.

Strong negotiation and business development skills, particularly in dealing with distributors, retailers, and modern trade partners.

Able to analyze sales performance, distribution, channel productivity, market potential, and promotional effectiveness.

Strong leadership, communication, negotiation, and relationship management skills.

Proficient in Microsoft Excel/Google Sheets and familiar with sales reporting systems.

Strong commercial mindset with the ability to identify new business and distribution opportunities.

Willing to conduct regular field visits throughout Jabodetabek.

Willing to travel as required.

Result-oriented, proactive, analytical, and comfortable working in a fast-paced startup environment.

Key Responsibilities

Take ownership of sales performance and distribution development across the Jabodetabek area.

Develop and execute area sales plans to achieve monthly, quarterly, and annual sales targets.

Monitor sales performance by territory, channel, distributor, and customer.

Identify sales gaps and develop corrective action plans to improve area performance.

Analyze market potential and identify opportunities for territory and customer expansion.

Provide regular sales performance updates and business insights to the Sales Manager/Head of Sales.

Identify and approach potential new distributors within the Jabodetabek area.

Conduct initial assessment and evaluation of potential distributors based on coverage, capability, infrastructure, financial capacity, customer base, and market reach.

Lead negotiations regarding commercial terms, territory coverage, targets, payment terms, and distribution arrangements.

Support the onboarding and development of new distributors.

Monitor distributor performance against agreed sales targets, distribution coverage, stock availability, and service levels.

Maintain strong and professional relationships with existing distributors.

Identify and address distributor performance issues and develop appropriate improvement plans.

3. General Trade (GT) Management

Develop and expand sales distribution across the General Trade channel.

Identify potential outlets, wholesalers, sub-distributors, and other GT customers.

Monitor numeric distribution, outlet coverage, product availability, pricing, visibility, and sales performance.

Work with Sales Coordinators and distributors to improve market penetration and outlet productivity.

Ensure sales and promotional programs are effectively implemented across GT outlets.

4. Modern Trade (MT) Management

Manage and develop business relationships with Modern Trade accounts within the assigned area.

Coordinate with relevant stakeholders regarding listing, product availability, promotions, displays, and sales programs.

Monitor product performance and availability across MT outlets.

Ensure agreed commercial and promotional programs are executed according to plan.

Identify opportunities to expand store coverage, product assortment, and sales contribution within MT channels.

Lead and supervise Sales Coordinators within the Jabodetabek area.

Set clear sales objectives, priorities, and activity expectations for Sales Coordinators.

Monitor the performance of Sales Coordinators and their respective teams/areas.

Conduct regular field visits and provide coaching, guidance, and performance feedback.

Ensure Sales Coordinators effectively manage their assigned outlets, distributors, and sales teams.

Review field reports and ensure timely follow-up on operational and sales issues.

Develop and execute sales promotion and trade activation programs to support sales and distribution growth.

Coordinate with Trade Marketing and Marketing teams on promotional programs for GT and MT channels.

Ensure promotions, displays, POS materials, and other trade activities are properly executed in the field.

Monitor promotional effectiveness and evaluate its impact on sales and distribution.

Identify opportunities for local area activations based on market conditions.

Conduct regular market visits to monitor competitor pricing, promotions, distribution, product availability, and market activities.

Identify market trends, customer behavior, and emerging business opportunities.

Gather feedback from distributors, retailers, and field teams.

Provide actionable market insights to support sales strategy and business decisions.

Monitor and analyze performance indicators including:

Distribution Coverage

GT & MT Performance

Outlet Productivity

Stock Availability

Promotion Effectiveness

Prepare regular area sales reports and business reviews.

Ensure sales data from distributors and Sales Coordinators is accurate and submitted on time.

Develop action plans based on performance gaps and market opportunities.

9. Cross-Functional Collaboration

Work closely with Trade Marketing, Marketing, Finance, Warehouse, Logistics, and Supply Chain to ensure smooth sales and distribution operations.

Coordinate stock availability and delivery requirements with Warehouse and Logistics teams.

Collaborate with Finance regarding distributor payment, credit, and commercial issues where required.

Escalate critical commercial, operational, and distributor issues to management.