KOL Affiliate Specialist (TikTok & Shopee)
PT GOGOBUY ECOMMERCE INDONESIA, South Jakarta, Jakarta, ID
Responsibilities
- Develop and manage an influencer affiliate program focused on driving e-commerce conversions.
- Identify and recruit influencers across platforms (Instagram, TikTok, YouTube, Shopee, etc.) who align with our brand and target audience.
- Negotiate commission structures and affiliate terms tailored to influencer performance potential.
- Provide influencers with affiliate tools (e.g., unique links, discount codes, assets) and support to maximize their sales impact.
- Monitor individual influencer performance, optimize conversion rates, and manage ROI on a campaign and partner level.
- Coordinate influencer content calendars with internal campaign timelines and product launches.
- Ensure influencer content is compliant with brand guidelines and regulatory requirements (e.g., disclosure rules).
- Regularly analyze campaign data and generate insights to improve program efficiency and guide future recruitment.
- Collaborate with internal teams (e.g., creative, e-commerce, marketing) to ensure consistent messaging and promotions.