Affiliate Kol Specialist

PT Mivi Kaco Global; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic marketing firm in Jakarta Utara is seeking a KOC Specialist to drive influencer campaigns across TikTok and Instagram in the Fashion and Lifestyle sectors. The ideal candidate has at least 1 year of experience in KOC/KOL marketing, a strong network of relevant talents, and excellent communication skills. Responsibilities include sourcing talents, managing content, and executing campaigns to boost brand visibility. This role offers comprehensive health insurance and professional development opportunities.

Benefits

Comprehensive health insurance

Opportunities for professional development

Inclusive company culture

Qualifications

• Minimum 1 year of experience in KOC/KOL/Influencer Marketing.
• Strong understanding of TikTok and Instagram talent landscape.
• Good network of talents in relevant categories.

Responsibilities

• Research and build relationships with KOC talents.
• Plan and execute KOC campaigns.
• Maintain and update the KOC database.
• Negotiate collaborations with talents.
• Monitor and analyze content performance.

Skills

KOC/KOL/Influencer Marketing

Communication skills

Negotiation skills

Social media marketing

Job description

PT Mivi Kaco Global is looking for a KOC Specialist who understands TikTok and Instagram, especially within the Fashion, Shoes, and Lifestyle categories. You will be responsible for sourcing talents, managing content, and executing KOC campaigns to support brand growth.

What you'll be doing

• Research, identify, and build relationships with KOC talents in the Fashion/Shoes/Lifestyle categories.
• Plan and execute KOC campaigns aligned with marketing objectives.
• Maintain and update the company’s KOC/talent database.
• Negotiate and manage collaborations with talents (briefing, samples, storyboard, revisions, and posting).
• Monitor and analyze content performance, providing insights for improvement.
• Collaborate closely with the Marketing and Creative teams to ensure integrated campaign execution.

What we're looking for

• Minimum 1 year of experience in KOC/KOL/Influencer Marketing (preferably from a digital marketing or agency background).
• Strong understanding of the TikTok and Instagram talent landscape.
• Has an existing database of KOC/KOL talents, especially in Fashion/Shoes/Lifestyle.
• Good network of talents in relevant categories.
• Strong communication and negotiation skills.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
• Familiar with social media and influencer marketing tools.

What we offer

• Comprehensive health insurance coverage
• Opportunities for professional development and career growth
• A collaborative and inclusive company culture