Affiliate & KOC BD Specialist

Pengiklan Anonim; Tangerang; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading oral care brand expanding into Indonesia is seeking a KOL Specialist. Responsibilities include managing affiliate creators on TikTok Shop and designing collaborations with KOCs. The ideal candidate has 1-3 years of experience in influencer management and a strong understanding of the e-commerce ecosystem. Proficiency in English is a plus. This role is based in Tangerang, Indonesia.

Qualifications

• 1–3 years of experience in influencer/KOL/KOC management or affiliate marketing.
• Familiarity with TikTok Shop affiliate ecosystem and e-commerce trends.
• Ability to manage multiple creators and balance quality with volume.

Responsibilities

• Recruit and manage affiliate creators on TikTok Shop.
• Design and negotiate collaborations with KOCs.
• Track performance metrics to optimize campaigns.

Skills

Influencer management

Negotiation skills

Data analysis

Communication

Social commerce

Job description

Our client is a leading oral care brand in China and is expanding into the Indonesian market, starting with its toothpaste products.

Key Responsibilities

1. Affiliate Creator Development & Management
   • Recruit, onboard, and activate affiliate creators on TikTok Shop and other platforms.
   • Introduce product knowledge, commission structure, selling points, and content angles to boost conversions.
   • Track performance metrics such as content volume, traffic, CTR, sales contribution, and GMV efficiency.
   • Maintain strong relationships with top affiliates by providing timely support, incentives, and campaign updates.
   • Continuously expand the affiliate network through marketplace tools, communities, and partnerships.
2. KOC Development & Management
   • Identify, recruit and evaluate KOCs suitable for brand positioning and campaign needs.
   • Design and negotiate package‑based collaborations (e.g., 15–30 videos per cooperation).
   • Manage full workflow: briefing, product seeding, content review, posting timeline, usage rights, and performance checking.
   • Build and maintain a stable KOC pipeline to ensure steady content output for awareness, seeding, and conversion.
   • Optimize KOC collaboration efficiency to balance volume, quality, and cost.

Requirements

1. 1–3 years of experience in influencer/KOL/KOC management, affiliate marketing, BD, or social commerce.
2. Familiarity with TikTok Shop affiliate ecosystem, e‑commerce trends, and high‑conversion short‑video content.
3. Strong communication and negotiation skills; able to manage many creators simultaneously.
4. Data‑driven mindset, comfortable with performance tracking and optimization.
5. Highly proactive, self‑motivated, and able to work in a fast‑paced environment.
6. Proficiency in English is a plus.

KOL Specialist

PT. INDO KKHUB GROUP

Affiliate Staff (Shopee & TikTok Shop)