Ads Manager

PT Mirael Natural Indonesia; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Tangerang, Indonesia is seeking an experienced Advertising Manager to manage TikTok Ads campaigns. You will monitor performance, control budgets, and analyze results to drive optimal ad performance. The ideal candidate has a Bachelor's degree in Marketing and at least 3 years of experience in digital advertising. This role offers competitive compensation based on experience.

Qualifications

• Minimum of 3 years of experience in Paid Advertising or Digital Advertising.
• Experience managing monthly budgets exceeding 150 million Rupiah.
• Ability to create insight-based performance reports.

Responsibilities

• Monitor TikTok Ads campaign performance daily.
• Control daily spending to meet budget targets.
• Conduct A/B testing and adjust bidding strategies based on data.

Skills

Performance Marketing

E-commerce Analytics

Copywriting

Data Analysis

Education

Bachelor's degree in Marketing, Communications, Business

Tools

TikTok Ads Dashboard

Shopee Dashboard

Job description

Responsibilities

1. Monitor TikTok Ads campaign performance (CPAS, Maximum GMV, Conversion, Traffic) daily.
2. Control daily spending to meet budget targets and analyze issues.
3. Plan advertising budgets based on GMV targets and assigned orders.
4. Evaluate daily campaign results (GMV, orders, product performance, ad groups, audience details).
5. Monitor and provide feedback on ad content (captions, CTAs, visual/video hooks) before airing.
6. Conduct A/B testing (creative, audience, placement), and adjust bidding strategies based on data results.
7. Coordinate with the live team for content ads with scheduled campaigns, live events, or daily/weekly promotions.
8. Create brief daily reports (spend, GMV, ROAS, CTR, etc.) and recommend action plans.
9. Analyze the most converting demographics and interests. Develop new audience recommendations.
10. Identify and address anomalies such as spend rotation, ad rejections, or sudden drops in performance.
11. Monitor competitor ad strategies and creative trends on the TikTok platform, CPAS Meta.
12. Create daily, weekly, and monthly ads reports.

Requirements

1. Minimum of a Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Minimum of 3 years of experience in Paid Advertising/Performance Marketing/Digital Advertising Specialist. Understand the concept of GMV Max Campaigns, CPAS Meta.
3. Familiarity with E-commerce Analytics (Shopee/TikTok Store dashboard).
4. Able to create insight-based performance reports and retargeting/scaling strategies.
5. Basic copywriting skills and creative briefs for video ads.
6. Experience managing monthly budgets exceeding 150 million Rupiah.
7. Initiative and meticulous

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as an Advertising Manager?

Which of the following online advertising methods do you have experience with?

Which of the following web analytics tools are you experienced with?

Do you have experience in a sales role?

Hair & Beauty Services 11-50 employees