Ads & Branding

PAPANDAYAN CARGO; Jakarta Timur; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A logistics company in Jakarta Timur is seeking a Google Ads Specialist to optimise advertising budgets and enhance branding initiatives. Responsibilities include managing A/B testing, analysing ad performance, and collaborating with teams on campaign initiatives. The ideal candidate holds a bachelor’s degree in Management or a related field and possesses strong analytical and creative skills in advertising strategies. This role offers an opportunity to significantly impact the company's brand awareness.

Qualifications

• Minimum bachelor’s degree in Management, Communication, or Business.
• Experience in logistics, B2B, or service industry.
• Creative ability to generate online and offline branding ideas.

Responsibilities

• Optimise advertising budgets to achieve high-quality lead targets.
• Create and manage A/B testing for campaigns.
• Monitor and analyse ad performance metrics.

Skills

Google Ads management

Analytical skills

Creative branding

Target and deadline orientation

Education

Bachelor’s degree in Management, Communication, or Business

Job description

Responsibilities

• Optimise advertising budgets to achieve high‑quality lead targets.
• Create and manage A/B testing for creative, audience, and placement.
• Monitor and analyse daily/weekly ad performance, providing reports and optimisation recommendations.
• Develop and implement branding and creative communication programmes to increase Papandayan Cargo awareness.
• Collaborate with internal teams to run monthly campaign initiatives (storytelling themes, CSR, community, etc.).
• Evaluate brand campaign effectiveness using awareness metrics (reach, engagement, impressions, sentiment).
• Analyse ad performance metrics such as CTR, CPC, CPM, CPL, and ROAS.

Qualifications

• Minimum bachelor’s degree (S1) in Management, Communication, or Business.
• Experience in logistics, B2B, or service industry.
• Creative ability to generate online and offline branding ideas and initiatives.
• Proficient in meeting targets and deadlines.
• Strong analytical skills for Google Ads management.

Application Questions

• What is your expected monthly base salary?
• Which of the following types of qualifications do you have?
• How many years of experience do you have as a Google Ads Specialist?