Account Development Head

Amar Bank; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading digital banking institution in Jakarta is seeking an experienced Account Development Head to drive growth and user acquisition for their Bisnis App. The role involves creating integrated strategies and leading a high-performing team to optimize marketing efforts. The ideal candidate has 8-12 years of experience, strong analytical skills, and a hands-on mindset. This position offers a critical role in the company's growth trajectory.

Qualifications

• 8–12 years of experience in digital growth, user acquisition, or marketing leadership.
• Strong understanding of growth metrics like CAC, LTV, and retention.
• Ability to lead cross-functional teams.
• Entrepreneurial mindset, thrives in fast-moving environments.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Develop and execute user acquisition strategy to achieve growth targets.
• Lead user acquisition initiatives and position Amar Bank as a leader.
• Collaborate with teams to optimize onboarding and retention.
• Build acquisition partnerships with platforms and communities.
• Drive A/B testing and cohort analysis to improve conversion rates.
• Build and lead a high-performing team across various functions.
• Manage multi-channel acquisition budgets for maximum ROI.
• Ensure campaigns align with Amar Bank’s brand standards.

Skills

Digital growth

User acquisition

Marketing leadership

Analytical skills

Cross-functional team management

Tools

Google Analytics

Firebase

Amplitude

Job description

About the Job

• Amar Bank Bisnis App is the next‑generation digital banking and financial solution for Indonesia’s ecosystem — empowering small and medium business owners with smart financial tools, credit access, and business management features.
• As Account Development Head, you will lead the growth of one of Amar Bank’s strategic digital initiatives. Your mission: to drive massive user acquisition, engagement, and conversion among Indonesia’s millions of entrepreneurs.
• You will own the end‑to‑end growth and user acquisition strategy for Amar Bank Bisnis App — combining product growth tactics, offline and digital marketing, partnerships, and data‑driven experimentation to accelerate adoption and retention. This is a senior leadership role requiring a mix of strategic thinking, executional excellence, and cross‑functional influence

Responsibilities

• Growth Strategy: Develop and execute an integrated user acquisition strategy (organic + paid) to achieve customer growth targets.
• Marketing Leadership: Lead all user acquisition initiatives and coordinate with related functions. The initiatives include positioning Amar Bank as a key opinion leader in digital banking and digitalization
• Product‑Led Growth: Collaborate with Product, Data, and Engineering teams to optimize onboarding, activation, and retention through growth loops and funnel optimization.
• Partnership Development: Build acquisition partnerships with platforms, marketplaces, and business communities.
• Analytics & Experimentation: Drive A/B testing, cohort analysis, and marketing attribution to continuously improve CAC and conversion rates.
• Team Leadership: Build and lead a high‑performing team across acquisition, digital marketing, and growth analytics.
• Budget Ownership: Manage and optimize multi‑channel acquisition budgets to maximize ROI.
• Brand Integration: Ensure acquisition campaigns align with Amar Bank’s brand and compliance standards.

Requirements

• Possess 8–12 years of experience in digital growth, user acquisition, or marketing leadership roles, preferably within securities platforms, digital banking, crypto platforms, fintech funding‑side, or MSME‑focused applications
• Strong Analytical Skills with deep understanding of growth metrics (CAC, LTV, retention, conversion) and data tools (Google Analytics, Firebase, Amplitude, etc.).
• Experience managing cross‑functional teams (marketing, product, data).
• Entrepreneurial Mindset with hands‑on, experimental, and outcome‑driven – thrives in fast‑moving startup or digital bank environments.
• Excellent communication and storytelling ability in English and Bahasa Indonesia.