Social Media Strategist

Occasions PR & Marketing Limited; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

5 days work-week

Medical plan

Dental insurance after probation

Job summary

Occasions Asia Pacific is seeking a hands-on Social Media Strategist to own day-to-day strategy and execution across platforms, turning insights into high-performing content. You will use AI tools to create faster, smarter outputs while maintaining brand voice.

With 3-4 years of solid social media experience, you will take greater ownership of strategy, content systems, and performance, while still contributing to creation and optimization for HK and China audiences.

Qualifications

• 3-4 years hands-on social media or digital content experience in strategy and growth.
• Proven ability to grow engagement and followers with data-driven decisions.
• Experience across Western and China platforms is a plus.

Responsibilities

• Own day-to-day social media strategy and execution across platforms.
• Create high-quality, platform-native content including short-form video.
• Plan content pillars, posting calendars, and growth tactics.
• Manage organic and paid campaigns, plus influencer collaborations.
• Use AI tools to speed ideation, production, and testing while preserving brand voice.
• Monitor trends and competitors in HK/Greater China and internationally.
• Collaborate with internal teams and external partners; provide briefs and feedback.
• Prepare regular performance reports with insights and recommendations.
• Mentor junior content creators when needed.

Skills

Strategy ownership

Content planning

Performance optimization

Analytics

A/B testing

Project management

Communication

Independence

English fluency

Cantonese/Mandarin preferred

Education

Bachelor's in Marketing/Communications/Media

Tools

CapCut AI

Midjourney

Runway

Kling

ChatGPT

Claude

Gemini

Canva AI

Job description

Founded in 1987, Occasions Asia Pacific is a leading comprehensive and integrated communications group with insightful knowledge of China's fast-changing political & and consumer landscape. Our unrivaled exclusive relationships with government, brands, influencers, business & social communities in Hong Kong and Mainland China and abroad empower us to be a highly respected and trusting partner to global brands looking to gain presence in Asia. From brand consulting, creative, PR, social media, digital marketing to experiential events and lifestyle experiences curation, we offer 360-degree services across luxury lifestyle, arts & culture, tourism & hospitality, retail & property sectors. Driven by professionalism, integrity, and relentless pursuit to excellence, our culturally diverse team of experts integrate creativity, artistic sensibility and the power of data-insights to deliver innovative bespoke campaigns to our clients. Headquartered in Hong Kong, we have branch offices in Macau, Beijing, Shanghai and Singapore.

About the Role

We are looking for a hands-on Social Media Strategist who can own day-to-day strategy and execution across platforms, turn insights into high-performing content, and confidently use AI tools to create faster and smarter.

This middle-level role is ideal for someone with 3-4 years of solid social media experience who is ready to take greater ownership of strategy, content systems, and performance - while still being actively involved in creation and optimisation.

Key Responsibilities

Develop and manage social media strategy (content pillars, posting calendars, growth tactics, and platform priorities) across key channels (Instagram, Facebook, TikTok/Douyin, Xiaohongshu, LinkedIn, WeChat, etc.).

Set and track clear KPIs (engagement, follower growth, reach, conversion, sentiment) and continuously optimise content and campaigns based on data.

Plan, create, and oversee high-quality platform-native content, including short-form video, Reels, carousels, and AI-assisted assets.

Run organic and paid social campaigns, community engagement, and basic influencer/KOL collaborations.

Use generative AI tools effectively to speed up content ideation, production, and testing while maintaining brand quality and voice.

Monitor trends, audience behaviour, and competitors (Hong Kong + Greater China + international) to keep strategy relevant.

Collaborate with internal teams (creative, brand, marketing) and external partners; provide clear briefs and feedback.

Prepare regular performance reports with clear insights and recommendations.

Support and occasionally mentor junior content creators or freelancers.

Requirements

3-4 years of hands-on social media or digital content experience, with proven involvement in strategy, content planning, and performance improvement.

Track record of growing engagement, followers, or conversions (please share specific examples or metrics).

Experience managing multiple platforms; familiarity with both Western platforms and China platforms (Douyin, Xiaohongshu, WeChat) is a strong plus.

Practical experience using AI tools for content creation (e.g. CapCut AI, Midjourney, Runway, Kling, ChatGPT, Claude, Gemini, Canva AI, etc.).

Strong content sense and ability to create or direct visually and verbally compelling posts and short-form video.

Comfortable with analytics, basic A/B testing, and turning data into action.

Good project management, communication, and ability to work independently in a fast-paced environment.

Fluency in English required; Cantonese and/or Mandarin highly preferred.

Bachelor's degree in Marketing, Communications, Media, or related field preferred.

Nice to Have

Experience in [your industry – e.g. lifestyle, F&B, retail, finance, entertainment].

Previous exposure to paid social or influencer campaigns.

We offer excellent opportunities and package to successful candidate.

(including 5 days work-week, medical plan and dental insurance after probation, etc.)

All personal data collected will be kept strictly confidential and will only be used for recruitment.