Regional Marketing Analyst

Citi; Hong Kong; Hybrid; HKD 420,000 - 540,000; Full time

Job summary

Citi in Hong Kong is seeking a Regional Marketing Analyst to manage client events, support regional marketing initiatives, and work with the Salesforce CRM to track outcomes. This role combines events planning, analytics, and strategic input within a global financial services environment.

The position requires 2–4 years of relevant experience, a marketing-related Bachelor's degree, and strong communication skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years of relevant experience.
• Experience with financial services is a plus.
• Strong written and verbal communication; attention to detail.
• Event planning experience and vendor coordination.

Responsibilities

• Plan and manage client and prospect events including invitations, reviews, logistics, and on-site execution.
• Provide senior management with client briefs and contribute to strategy.
• Utilize post-event feedback to improve future events and benchmarking.
• Track ROI and impact on client revenues and relationships.
• Travel approximately 20% as needed.

Skills

Event planning

Marketing

Communication

Budget management

Education

Bachelor's degree

Tools

Salesforce

Job description

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

We’re currently looking for a high caliber professional to join our team as Non-Officer, Regional Marketing Analyst - Hybrid (Internal Job Title: Regional Marketing Analyst 2- C10) based in Hong Kong. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. What We Offer

• Opportunities to grow your career locally and collaborate with colleagues across Citi's global network.
• A hybrid working model that balances in-office collaboration with remote flexibility.
• Investment in your professional development through training programmes, mentorship, and skill-building opportunities.

The Regional Marketing Specialist is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures, or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

In this role, you’re expected to:

• Manage all aspects of client and prospect events including: invitation process; compliance reviews; logistics; on-site client interaction; budget maintenance; gift, venue, décor, and menu selection; maintenance of salesforce.com CRM database; post-event follow-up.
• Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies.
• Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking.
• ROI: track post-event impact on client revenues, client acquisition and client relationships.
• Approximately 20% travel
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

As a successful candidate, you’d ideally have the following skills and exposure:

• 2-4 years relevant experience
• Bachelor's Degree, Marketing / Event planning experience with financial services
• Solid understanding of financial products and services
• Excellent written and verbal communication skills Strict and careful attention to detail.
• Ability to manage priorities. Ability to pinpoint key performance indicators to determine if events were successful. Ability to think strategically

Education:

• Bachelor's/University degree or equivalent experience

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Family Group

Marketing

Job Family

In-Business Marketing

Time Type

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.