Product Manager (Mobile & Web)

TVB Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

TVB Limited seeks a Digital Product Manager to lead the new myTV SUPER initiative from 0-to-1 and beyond. You will own the full lifecycle across iOS, Android, and Web, define feature scope, wireframes, PRDs, sprint priorities, and GTM rollout, while establishing analytics to measure success and drive DAU/retention.

Ideal candidates have 3+ years in digital product management, with exposure to high-traffic media or dining/food platforms, and a proven ability to leverage generative AI to

Qualifications

• 3+ years of hands-on Digital Product Management experience
• Proven track record of managing Native Mobile Apps (iOS/Android) and Websites
• Experience leading 0-to-1 product launches or major new project streams is a strong plus
• Background in high-traffic Dining / F&B platforms or Media / Entertainment platforms preferred
• Hands-on analytics for event tracking setup, user journey analysis, and funnel optimization
• Experience incorporating generative AI tools into daily product management to increase delivery speed and documentation quality

Responsibilities

• Lead strategy, roadmap, and execution for the myTV SUPER digital initiative from 0-to-1 and beyond
• Own full product lifecycle across iOS, Android, and Web—defining scope, wireframes, PRDs, sprint prioritization, and GTM rollout
• Establish event-tracking frameworks to measure launch performance, analyze cohorts, optimize funnels, and drive DAU/retention
• Adopt generative AI productivity tools to accelerate market research, PRD generation, user flows, and productivity
• Connect user behavior with business outcomes, establish monetization models and growth/retention strategies
• Coordinate cross-functional syncs with UI/UX, engineering leads, AdTech, and business partners to stay on track

Skills

Digital product management

Cross-functional collaboration

Data-driven decision making

AI in product management

Education

Bachelor's degree in Computer Science, Information Systems, Business, Interactive Media, or a related discipline

Tools

Analytics tools

Job description

• Lead the strategy, product roadmap, and overall product execution for the new myTV SUPER digital initiative from 0-to-1 and beyond
• Own the full product lifecycle across iOS, Android, and Web platforms—defining feature scope, wireframes, detailed PRDs, sprint prioritization, and go-to-market rollout
• Establish and manage event-tracking frameworks using modern analytics tools to measure launch performance, analyze user cohorts, optimize funnels, and drive DAU/retention
• Actively adopt generative AI productivity tools to accelerate market research, speed up PRD generation, optimize user flows, and maximize operational productivity
• Connect user behavior with tangible business outcomes, establishing sustainable monetization models, growth loops, and user retention strategies
• Direct cross-functional syncs with UI/UX designers, engineering leads (mobile/web), AdTech teams, and business partners to keep project milestones on track

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Business, Interactive Media, or a related discipline
• Minimum 3 years of hands-on Digital Product Management experience, with a proven track record of managing Native Mobile Apps (iOS/Android) and Websites. Experience leading 0-to-1 product launches or major new project streams is a strong plus
• Prior background in high-traffic Dining / F&B platforms (e.g., food content discovery, restaurant portals, or booking engines) or Media / Entertainment platforms is highly preferred
• Hands-on experience with industry-standard analytics tools for event tracking setup, user journey analysis, and conversion funnel optimization
• Practical experience incorporating generative AI tools and workflows into daily product management to increase delivery speed and documentation quality
• Solid understanding of commercial metrics, user acquisition costs, lifetime value, and digital monetization strategies