Product Manager / Director, User Growth

OKX; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Benefits offered by this job

Team building programs

Wellness and meal allowances

Comprehensive healthcare schemes

Job summary

OKX is looking for a Senior Product Manager in Hong Kong to enhance user engagement and retention through innovative growth strategies. You will develop growth activities, collaborate with channel owners, and analyze campaign performance to ensure user acquisition.

The ideal candidate has over 3 years of experience with growth activity, strong skills in data analysis, and a proven record in delivering projects. Join OKX to work in a dynamic team-focused environment that values communication and collaboration.

Qualifications

• 3+ years of expertise in growth activity and platform products.
• Decent understanding of data analysis and campaign performance metrics.
• Exceptional communication and collaboration skills.

Responsibilities

• Drive product development and engage users through campaigns.
• Define and execute channel growth strategies.
• Evaluate growth activities for actionable insights.

Skills

Data analysis

Communication

Collaboration

Product development

Job description

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

Our mission is to drive user growth and engagement by delivering innovative campaign features, building robust task platforms, and unlocking growth through diversified channel strategies — including SEO, ASO, affiliate, referral, and paid acquisition.

As a senior PM, you will play a key role in shaping product direction, driving cross‑functional collaboration, and elevating the team's capabilities to new heights.

What You’ll Be Doing

Drive Product Development

Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.

Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency.

Channel Growth Strategy

Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.

Collaborate with channel owners to align platform capabilities with channel‑specific growth levers and funnel requirements.

Identify high‑potential channel opportunities and build product features that amplify channel performance at scale.

Analyze and Strategize

Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights.

Continuously innovate and prioritize product capabilities to align with global markets' user growth strategies.

Build operation best practices to scale up growth activities' adoption and efficacy.

Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth.

Stay Ahead of Industry Trends

Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness.

What We Look For In You

3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions.

Decent understanding of data analysis, user research, and campaign performance metrics.

Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross‑functional projects.

Proven ability to deliver large‑scale projects and navigate cross‑team dependencies in a dynamic organization.

Nice‑To‑Haves

• Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
• L&D programs and education subsidy for employees' growth and development.

Benefits

• Team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.
• More that we love to tell you along the process.

Notice

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