Marketing & Events Strategy Lead (Contract Manager)

Leadingnation; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

Leadingnation is seeking an experienced marketing leader in Hong Kong with 8-10 years in marketing, advertising and events to plan and execute campaigns that align with business goals. You will work closely with the Team Lead to drive revenue and enhance brand propositions across channels.

The role requires strong communication, market analysis and cross-functional collaboration, with fluency in English and Cantonese. Mandarin is a plus and knowledge of HK insurance markets is advantageous.

Qualifications

• Bachelor's degree in marketing, business, or related field; a master's degree may be preferred.
• 8-10 years of experience in marketing, advertising & event, or related field.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Good understanding of HK and MCV insurance market and good knowledge of life insurance products will be an advantage.
• Strong analytical skills to understand the market landscape and translate the customer’s needs into marketing initiatives.
• Fluency in English and Cantonese; Mandarin will be a plus.

Responsibilities

• Work with the Team Lead to develop and execute marketing strategies that align with business goals and drive revenue growth.
• Plan and execute marketing campaigns, including on ground activations, advertising plan, events, and other promotional activities to enhance Chubb Life’s brand proposition and drive business.
• Initiate marketing events to fit into different distribution channels requirements to achieve business objectives.
• Collaborate with cross-functional teams (e.g. distribution channels, product development, external partner and other marketing function) to identify customer needs and market trends and translate them into compelling marketing initiatives.
• Develop marketing collateral, including marketing presentations, promotional materials, communication strategy to effectively convey Chubb Life’s brand propositions and products benefits to customers and partners.
• Support partner-related events, including ideation to execution, to enhance collaboration and engagement.
• Create and maintain marketing messaging, value propositions, and positioning across different channels that resonates with target audiences.
• Ensure distribution channels requirements are properly communicated to stakeholders, follow up with stakeholders to ensure feedback.
• Coordinate with external partners and vendors as needed to support marketing initiatives.
• Understand market research and integrate insights on customer needs, competitive landscape, and industry trends into daily work.
• Stay up to date on industry trends, emerging technologies, and competitive landscape to form marketing strategies and tactics.

Skills

Marketing

Advertising

Event planning

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Business

Job description

Leadingnation is seeking an experienced marketing leader in Hong Kong with 8-10 years in marketing, advertising and events to plan and execute campaigns that align with business goals. You will work closely with the Team Lead to drive revenue and enhance brand propositions across channels.

The role requires strong communication, market analysis and cross-functional collaboration, with fluency in English and Cantonese. Mandarin is a plus and knowledge of HK insurance markets is advantageous.