Hong Kong Marketing Lead, B2B/B2C (Digital & PR)

Eternity Consultants (HK) Ltd; Hong Kong; On-site; HKD 250,000 - 420,000; Full time

Job summary

Eternity Consultants (HK) Ltd is seeking a marketing professional to lead brand strategies in Hong Kong targeting the upper income class. You will curate social media content and manage multiple accounts to generate leads, while localising global materials for digital and offline campaigns.

The role involves planning, budgeting and analysing campaigns, with coordination to external partners on PR and marketing activities for the HK market.

Qualifications

• 3-5 years in marketing and social media in B2B and B2C in sanitary or furniture for HK market.
• Strong command of English and Mandarin.

Responsibilities

• Position and establish marketing strategies for own brands in Hong Kong targeting the upper income class.
• Curate social media content and oversee multiple IG and FB accounts to generate leads.
• Set up, plan, adapt and localise global materials, implement them as digital advertisements (search, display, video) on Google, Meta, and 3rd party high-end outlets.
• Liaise with external parties on marketing and public relations functions.
• Manage campaigns from ideation to analysis.
• Reporting, budgeting and strategy optimization.

Skills

Marketing experience

English proficiency

Mandarin proficiency

Job description

Eternity Consultants (HK) Ltd is seeking a marketing professional to lead brand strategies in Hong Kong targeting the upper income class. You will curate social media content and manage multiple accounts to generate leads, while localising global materials for digital and offline campaigns.

The role involves planning, budgeting and analysing campaigns, with coordination to external partners on PR and marketing activities for the HK market.