Go To Market Manager

Whirlpool Corporation; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Whirlpool Corporation seeks a Product Development Manager to lead end-to-end product strategy and category growth for consumer products. You will drive concepts through to Go-to-Market, shaping product positioning and marketing stories across regions.

You will own the P&L for designated categories, craft strategies, and coordinate with regional teams, branding, and suppliers to ensure successful launches. English and Mandarin fluency is essential, Cantonese a plus, with strong analytics and

Qualifications

• Degree holder in marketing or business disciplines.
• Strong communication and presentation skills in English and Mandarin; Cantonese a plus.
• Proven ability to lead cross-functional teams and manage marketing projects.

Responsibilities

• Own the P&L for designated product categories.
• Formulate product marketing strategies, roadmap, and pricing to drive market share.
• Translate consumer insights into marketing opportunities to grow category.
• Coordinate with regional offices, technical teams, branding, factories and OEMs on product development.

Skills

English & Mandarin

Communication

Excel analytics

Problem solving

Project management

Time management

Leadership

Marketing strategy

Education

Degree in marketing or business

Job description

The Product Development Manager leads end-to-end product strategy, category growth, and P&L amp; management for consumer products, driving items from initial concept and competitive research through to Go-to-Market execution.

Responsibilities:

• Responsible for the P&L of the designated product categories
• Formulate product marketing strategies, product line structure and roadmap to drive business and market share position and penetration
• Collect consumer insights and analyze competitive advantages to translate product needs and brand positioning into activity requirements and opportunities to drive category growth
• Liaise and coordinate with counterparts such as regional offices, technical team, business leaders, branding team, own factories and OEM suppliers on product development process which includes product positioning, product portfolio management, pricing and market intelligence
• Work closely with central brand team to create product marketing stories, USP and other marketing deliverables for ensure successful product launches
• Provide product training, support to Go-to-market team and ensure the smooth execution of Go-to-Market plan
• Work independently and supervise whole process from development to product launches and enhancement to maximize competitive advantage in terms of efficiency, creativity and flexibility

Job Requirements:

• Degree holder in marketing or business disciplines
• Minimum 5 years marketing experience, preferably in consumer appliances or retail industry
• Strong business acumen with good communication and presentation skills in English and Mandarin. Cantonese is highly preferred.
• Strong problem solving skills, creative thinking and high attention to details
• Strong project management and time management
• Sharp analytical skills – Proficient in numeric analysis and sensitive to figures, with the capability to draw conclusions and provide insights
• With action-oriented attitudes and the ability to lead and take ownership in developing marketing initiatives
• With a strong command of MS Office, especially in Excel, which includes advanced functions and data analysis capabilities. Familiarity with Google applications is a plus"
• Candidates with less experiences will be considered as Assistant Product Marketing Manager