China Digital Paid Media Specialist

IT Consultis; Hongkong; Remote; HKD 40,000 - 70,000; Full time

Benefits offered by this job

Fortune 500 clients

Flexible freelancing arrangement

Collaborative team culture

Job summary

ITC, a China Digital Paid Media Specialist role, seeks a freelance or intern to support paid advertising across WeChat, Baidu and RED platforms. You will help plan, execute and optimize campaigns for Western Pacific Group and related presales opportunities, with a strong emphasis on performance metrics and ROI.

Ideal candidates have hands-on experience with Tencent/Baidu/RED ads, a good grasp of budget forecasting, and the ability to deliver credible benchmarks for corporate clients in the APAC

Qualifications

• Preferably 3+ years of hands-on experience in Chinese digital advertising and media buying.
• Demonstrated experience managing campaigns through Tencent Ads, Baidu Ads and/or RED’s advertising platform.
• Strong understanding of advertising performance metrics, conversion tracking and budget forecasting.
• Ability to provide credible market benchmarks, ideally supported by previous campaign results or industry data.
• Experience with international brands or overseas companies targeting Chinese audiences is highly preferred.

Responsibilities

• Support the planning, setup and execution of paid advertising campaigns across WeChat Ads (Tencent Ads), Baidu Search Ads and Xiaohongshu (RED) Ads.
• Advise on advertising account eligibility, required documentation, account opening and verification for overseas companies targeting Chinese audiences.
• Manage campaign configurations, audience targeting, keyword selection, bidding, budget allocation and ongoing optimisation.
• Monitor campaign performance and provide actionable recommendations to improve efficiency and conversions.
• Develop media investment scenarios to estimate impressions, reach, clicks, leads and conversions.

Skills

Campaign management

Performance analytics

Excel skills

Tools

WeChat Ads

Baidu Ads

RED Ads

Job description

About ITC

Join ITC, a trailblazing force with locations in Shanghai, Singapore, HongKong, Saigon, and Paris. We are a hub of innovation for Fortune 500 companies and industry leaders, guiding them through the complexities of the Chinese and APAC markets.

At ITC, you’ll play a pivotal role in transforming their business landscapes using cutting‑edge MarTech, e‑Commerce, and Omnichannel solutions. As part of our team, you’ll not only witness but also contribute to significant ROI achievements and market successes. We’re not just navigating the future of digital commerce; we’re creating it. Be a part of our journey to redefine industry standards and elevate market experiences across Asia.

With a talented team of 60 professionals across APAC, our 2026 milestones include:

• Orchestrating 30+ digital transformation workshops for global leaders like Coty, LVMH, and Unilever Prestige
• Empowering 5,000+ Sales Associates across luxury brands like Moncler, Margiela, Moschino, and Christies with comprehensive omnichannel training programs and change management
• Spearheading Salesforce Commerce Cloud implementations for luxury brands in China, notably with LVMH and other fashion groups
• Driving e‑Commerce growth with bespoke website development for clients like Brandy Melville and Hublot
• Scaling fast fashion to 10,000+ daily orders with optimized e‑commerce solutions
• Igniting sales for Hublot, Omega, and Fred via high‑performing Mini Programs in China
• Expanding The Hour Glass’s presence across 9 APAC markets with integrated solutions.

What You Will Get Out of This Position

As a China Digital Paid Media Specialist, either as an experienced freelancer or a intern with relevant hands‑on experience, to support our growing needs in paid advertising, media buying and campaign performance forecasting.

The immediate needs come from two projects, Western Pacific Group (WPG) and Hongkong Land (HKL), but we would ideally like someone who can support other presales opportunities and client projects in the future.

Responsibilities

1. Paid Media Planning & Campaign Execution
   • Support the planning, setup and execution of paid advertising campaigns across WeChat Ads (Tencent Ads), Baidu Search Ads and Xiaohongshu (RED) Ads.
   • Advise on advertising account eligibility, required documentation, account opening and verification, particularly for overseas companies targeting Chinese audiences.
   • Manage campaign configurations, audience targeting, keyword selection, bidding, budget allocation and ongoing optimisation.
   • Advise on alternative advertising approaches when platform restrictions or account approval issues arise.
   • Monitor campaign performance and provide actionable recommendations to improve efficiency and conversions.
2. Media Benchmarking, Budget Forecasting & ROI Analysis
   • Provide reliable, market‑relevant benchmarks for advertising performance across WeChat, Baidu and RED, including CPM, CPC, CTR, CPL, conversion rates and ROAS/ROI where applicable.
   • Develop media investment scenarios to estimate expected impressions, reach, clicks, leads and conversions based on different advertising budgets.
   • Support the consulting and presales teams in translating advertising budgets into realistic business outcomes, with clear assumptions and benchmark references.
   • Recommend appropriate KPIs and measurement approaches based on client objectives, including brand awareness, traffic acquisition, lead generation, Mini Programme visits and bookings.
   • Analyse actual campaign results against initial forecasts and recommend improvements.
3. Project‑Specific Support

Industrial Real Estate / B2B

• Assess the feasibility of WeChat Moments Ads and Baidu Search Ads for a Vietnamese industrial real estate company targeting Chinese businesses.
• Clarify advertising account requirements, industry restrictions, supporting documentation and potential approval risks.
• Support media planning and execution for both channels.
• Provide estimated campaign performance for different budget options, including impressions, clicks, CTR, CPC/CPM, leads and CPL.
• Recommend targeting, conversion tracking and optimisation approaches.

Retail / Lifestyle / Tourism

• Provide industry‑relevant advertising benchmarks for WeChat and RED, particularly for retail, lifestyle, luxury and destination marketing.
• Develop investment scenarios showing what different advertising budgets could potentially generate in terms of reach, traffic, Mini Programme visits, registrations and bookings.
• Recommend appropriate media channels and budget allocation to reach Chinese travellers and relevant customer segments.
• Support the assessment of WeChat advertising feasibility and RED paid promotion opportunities.
• Help establish realistic performance expectations and ROI measurement approaches for client proposals.

Requirements

Freelancer:

• Preferably 3+ years of hands‑on experience in Chinese digital advertising and media buying.
• Demonstrated experience managing campaigns through Tencent Ads, Baidu Ads and/or RED’s advertising platform.
• Strong understanding of advertising performance metrics, conversion tracking and budget forecasting.
• Ability to provide credible market benchmarks, ideally supported by previous campaign results or industry data.
• Experience with international brands or overseas companies targeting Chinese audiences is highly preferred.

Intern:

• Preferably 1–2 years of relevant internship or professional experience in digital advertising, performance marketing or media buying.
• Previous hands‑on experience with at least one of the three advertising platforms is strongly preferred.
• Familiarity with CPM, CPC, CTR, CPL, conversion rates and campaign reporting.
• Good analytical and Excel skills, with the ability to research benchmarks and prepare media plans.
• Able to work independently on research and reporting tasks, with guidance on more complex campaign execution.

Working Arrangement:

• Type: Freelance
• Workload: Project‑based, with potential for ongoing collaboration.
• Priority: Someone who can support both hands‑on campaign execution and performance forecasting for client proposals.
• Language: Chinese proficiency required; working English preferred.

The Package

• Competitive freelancer rate, aligned with your experience and contributions
• Work on exciting projects with Fortune 500 clients in luxury, retail, hospitality, and more.
• Collaborative and ambitious team culture with shared goals and strong team spirit