AVP, Specialist, Digital Product Management, Consumer Banking

DBS Bank (Hong Kong) Limited; Hong Kong Island; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Job summary

DBS Bank (Hong Kong) Limited is seeking an AVP, Specialist, Digital Product Management for Consumer Banking. You will lead digital onboarding products, drive NTB growth and optimize the end-to-end onboarding journey with an emphasis on O2O experiences and data-driven decision making.

You will collaborate with senior stakeholders to define roadmaps, govern programs, and ensure regulatory compliance while delivering measurable business outcomes in a fast-paced, customer-centric environment.

Qualifications

• 8+ years in Digital Banking with agile Project Management or Product Owner experience.
• Knowledge of data analytics and customer insights for acquisition and onboarding.

Responsibilities

• Lead as a Digital Product Manager, driving strategic projects to enhance onboarding experiences and own the Consumer Banking product roadmap.
• Develop and implement digital acquisition strategies to attract NTB customers and strengthen engagement.
• Drive O2O CRM platform with AI-driven experiences between RM and digital channels, with a data-driven, sales-oriented mindset.
• Oversee data-centric day-to-day operations, including data analysis, reporting, and monthly research to extract insights.
• Analyze offshore customer acquisition behaviours (e.g., GBA) and implement initiatives for Hong Kong.
• Manage post-implementation tasks: user training, production issue handling, post-implementation reviews and escalations.
• Champion digital transformation initiatives and new technologies while tracking project metrics and mitigating risks.
• Ensure governance and regulatory compliance across projects.
• Utilize control tower to monitor product performance and drive continuous improvement.

Skills

Digital Banking

Agile PM

Product Owner

Data-driven mindset

Stakeholder communication

AI knowledge

Onboarding

O2O experience

UX analytics

Adobe Analytics

Tools

Adobe Analytics

Job description

AVP, Specialist, Digital Product Management, Consumer Banking

As the leading bank in Asia,DBS Consumer Banking Group is in a unique position to help our customersrealisetheir dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customersrealisetheir dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were madejust rightfor you.

About the Role

As a member of the Digital Customer Acquisition, Ecosystem & O2O Transformation team, you will be responsible for driving the bank's digital transformation initiatives, enhancing customer and product acquisition experience while driving O2O transaformation. You will collaborate closely with key business stakeholders to define a cohesive vision and establish clear delivery roadmaps. You will ensure effective project governance and seamless integration of all business functions to achieve operational readiness and successful delivery of business outcomes.

Responsibilities

• Lead as a Digital Product Manager, initiating and driving strategic projects to deliver enhanced onboarding experiences and overseeing the comprehensive product roadmap for the Consumer Banking business.
• Pioneer new ideas and strategies for digital acquisition to attract new-to-bank (NTB) customers across diverse segments, reactivate customer relationships, and significantly strengthen their engagement with the bank.
• Strategically drive the online-to-offline (O2O) customer relationship management platform, ensuring seamless, AI-driven experiences from relationship managers to digital channels, underpinned by a robust data-driven and sales-oriented mindset.
• Optimize and oversee data-centric day-to-day operations, including advanced data analysis, comprehensive data report control, and managing monthly data research initiatives to extract actionable insights.
• Lead in-depth analysis of offshore customer acquisition banking behaviors (e.g., Greater Bay Area (GBA) and identifying and implementing innovative and operational initiatives to effectively cater to their banking needs in Hong Kong.
• Oversee and direct post-implementation tasks, including developing and conducting user training for touch-points, leading production problem investigations, conducting thorough post-implementation reviews, and managing escalation processes.
• Champion innovative solutions, including spearheading digital transformation initiatives and the adoption of new technologies, while meticulously managing project metrics, identifying and mitigating risk factors, resolving issues, and handling dependencies.
• Ensure rigorous compliance with project governance frameworks and all relevant regulatory requirements.
• Leverage the control tower effectively to proactively monitor product performance, swiftly identify and resolve issues, and implement continuous improvements to significantly enhance user experience and productivity.
• Actively foster a positive work culture emphasizing purpose-driven objectives, relationship-led collaboration, innovative thinking, decisive action in a fun and an engaging environment.

Requirements

• Minimum 8 years’ experience in Digital Banking with agile Project Management or Product Owner experience
• Strong data driven mindset and experience with track record and good industry and onshore and offshore customers’ insights.
• Digital Onboarding and Customer Acquisition experience would be advantageous
• AI knowledge experience would be advantageous
• Excellent storytelling and communication skills with the ability to communicate complex ideas effectively with stakeholders and develop compelling proposals, reports and presentations.
• Creative thinking, innate curiosity and strong desire to drive, deliver and contribute innovative ideas that will grow the business and deliver value.
• Ability to work collaboratively in a team environment
• Solid problem-solving skills with ability to consider alternative and lateral solutions, with the ability to anticipate challenges
• Strong understanding in Consumer Banking business and wealth products & sales process (is not a must, would be preferred)
• Knowledge of UX design, customer discovery and Adobe Analytics is helpful

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

Location:

One Island East

Business Function

As the leading bank in Asia,DBS Consumer Banking Group is in a unique position to help our customersrealisetheir dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were madejust rightfor you.