Assistant Brand Manager

Vita Green; Hong Kong; On-site; HKD 300,000 - 550,000; Full time

Benefits offered by this job

Flexible working schedule

Casual wear

Exclusive employee discounts

Job summary

Vita Green Health Products Co., Ltd. is seeking an Assistant Brand Manager to own and shape our health and wellness brands. You will lead strategic marketing plans, manage brand portfolios, and translate insights into compelling consumer stories.

The role demands at least five years in full-function marketing management, with FMCG experience preferred. You’ll collaborate across R&D, Sales, and Digital teams, driving growth while building a meaningful brand legacy.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, or a related field.
• Minimum 5 years of full-function marketing management experience, including strategic planning and execution.
• Preferred experience in FMCG, retail (FMCG), or health supplement categories.
• Experience in category management or consumer marketing is a plus.

Responsibilities

• Be the owner of the brand, leading strategic marketing plans and initiatives to drive growth.
• Manage and develop the brand portfolio, launching new products that align with health and wellness trends.
• Build consumer demand through deep market, channel, and consumer insights.
• Plan an annual calendar of events and initiatives to create an impactful brand plan.
• Work closely with R&D, Sales, Digital Marketing, and Marketing Affairs teams to develop and execute customer‑centric initiatives.
• Develop pricing and sizing strategies for products.
• Define and drive tailored communication plans for different sales channels.
• Create promotion plans aligned with brand objectives.
• Maximize lead acquisition and consumer retention to drive sales growth.
• Strengthen consumer relationships through targeted engagement initiatives.
• Be the expert on your brand and its market environment through data analysis, field visits, and consumer engagement.
• Analyze market and business data to monitor trends versus action plans.
• Use third‑party data to track competitor performance and identify growth opportunities.
• Provide data‑driven recommendations to cross‑functional teams.

Skills

Brand management

Strategic planning

Market analysis

Cross-functional collaboration

Consumer insights

Education

Bachelor’s Degree in Marketing, Business Management, or related field

Job description

Ready to Shape the Future of Health and Wellness?

At Vita Green, we are all about creating a healthier, happier world, and we want you to be part of it!

About Vita Green Group

Here at Vita Green, we are all about creating something remarkable—be it careers, innovations, or impactful sales and marketing strategies! We believe every part of your journey can come together to make something truly exceptional.

Standing at the forefront of the health and wellness supplements industry, we are headquartered in Hong Kong and operating in multiple regional offices across the globe. With a diverse portfolio of established brands, including Dr. Choice, Naturo Vita, our product offerings are constantly expanding, reaching markets worldwide and paving the way for a healthier future.

Position overview

Are you a brand visionary with a passion for building iconic health and wellness brands? We're looking for an Assistant Brand Manager to become the heartbeat of our brand - someone who doesn't just manage, but truly owns and shapes our brand's destiny.

This is your opportunity to:

• Architect the future of beloved health and wellness brands that make a real difference in people's lives
• Lead with purpose, turning data-driven insights into compelling brand stories that resonate deeply with consumers
• Build something meaningful in a collaborative environment where your ideas become reality

If you're ready to move beyond executing plans to creating them, and want to leave your mark on brands that matter, let's write the next chapter together.

What you’ll be doing

Brand Ownership & Strategy

• Be the owner of the brand, leading strategic marketing plans and initiatives to drive growth.
• Manage and develop the brand portfolio, launching new products that align with health and wellness trends.
• Build consumer demand through deep market, channel, and consumer insights.
• Plan an annual calendar of events and initiatives to create an impactful brand plan.

Cross-Functional Collaboration

• Work closely with R&D, Sales, Digital Marketing, and Marketing Affairs teams to develop and execute customer‑centric initiatives.

Strategy and Planning

• Develop pricing and sizing strategies for products.
• Define and drive tailored communication plans for different sales channels.
• Create promotion plans aligned with brand objectives.

Consumer Relationship Management

• Maximize lead acquisition and consumer retention to drive sales growth.
• Strengthen consumer relationships through targeted engagement initiatives.

Market Insight & Analysis

• Be the expert on your brand and its market environment through data analysis, field visits, and consumer engagement.
• Analyze market and business data to monitor trends versus action plans.
• Use third‑party data to track competitor performance and identify growth opportunities.
• Provide data‑driven recommendations to cross‑functional teams.

Who we’re looking for

Education/Experience

• Bachelor’s Degree in Marketing, Business Management, or a related field.
• Minimum 5 years of full-function marketing management experience, including strategic planning and execution.
• Preferred experience in FMCG, retail (FMCG), or health supplement categories.
• Experience in category management or consumer marketing is a plus.

Leadership Qualities

• Strategic thinker with strong vision and planning skills.
• Consumer and customer‑focused mindset.
• Ability to set priorities and drive results.

Functional Abilities

• Strong business and financial analysis skills.
• Expertise in cross‑organizational collaboration.
• Deep understanding of consumer and shopper insights.Proven brand management capabilities

Why Join Us

We value your professional and personal growth – fostering a positive work culture is our priority. Here, you’ll find more than just a job, you’ll discover a genuine opportunity to thrive.

• Be part of a forward-thinking company dedicated to health and wellness.
• Engage in pioneering projects that push the boundaries of innovation.
• Opportunities for professional growth and development.
• Flexible working schedule that promotes work‑life harmony.
• Causal wear every day!
• Collaborate with a talented and diverse team.
• Exclusive employee discounts on our products and much more!

And more!

Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!