APAC Product Manager: Brand Strategy & Launch Lead

Leadingnation; Hong Kong; On-site; HKD 500,000 - 900,000; Full time

Job summary

Leadingnation is seeking a regional Brand & Product Manager to shape long-term strategy across Asia Pacific, including China, Hong Kong and Southeast Asia. You will drive development from concept to launch with cross-functional partners to translate market trends into high-quality products.

The role requires strong communication, planning, and analytical skills, with experience in skincare or FMCG. Fluency in English and Chinese is desirable; Cantonese or Putonghua is a plus.

Qualifications

• Bachelor's degree in Marketing, Commerce, or Business.
• 5+ years of relevant marketing experience, skincare/cosmetics or FMCG preferred.
• Experience in consumer-market new product development and launches is a plus.
• Fluent in Chinese and English; Cantonese and Putonghua helpful.
• Excellent communication and interpersonal skills.

Responsibilities

• Define regional brand and product strategies across Asia Pacific.
• Lead end-to-end development from concept to launch with cross-functional teams.
• Collaborate with technical, regulatory, design, suppliers and market teams.
• Manage risks and budgets for new product initiatives.

Skills

Communication skills

Team player

Planning & analysis

Detail-oriented

Organizational skills

Education

Bachelor's degree in Marketing, Commerce, or Business

Job description

Leadingnation is seeking a regional Brand & Product Manager to shape long-term strategy across Asia Pacific, including China, Hong Kong and Southeast Asia. You will drive development from concept to launch with cross-functional partners to translate market trends into high-quality products.

The role requires strong communication, planning, and analytical skills, with experience in skincare or FMCG. Fluency in English and Chinese is desirable; Cantonese or Putonghua is a plus.