Trade jobs in United Kingdom

Trade Marketing & Communications Executive
Location: Trafford Park, Manchester (Full Time / Permanent)
Salary: £35,000 - £45,000

An exciting opportunity has arisen for a proactive and creative Trade Marketing & Communications Executive to strengthen communication with trade customers and drive engagement across a broad product portfolio. You’ll play a key role in promoting cross-category sales, reactivating lapsed accounts, and supporting new business growth through strategic trade marketing initiatives.

This is a hands-on role for someone who thrives in a fast-paced B2B environment, enjoys crafting engaging marketing campaigns, and is passionate about building strong customer relationships.

Trade Marketing & Customer Communication

• Create and distribute promotional materials to drive trade sales and stock clearance.
• Develop cross-selling campaigns and seasonal promotions to raise customer awareness of the full product range.
• Analyse customer data to identify opportunities for targeted marketing and seasonal peaks.
• Lead the development of trade marketing content, working closely with Sales Teams and field representatives.
• Maintain consistent trade communications via email campaigns, product bulletins, and digital brochures.
• Propose new trade marketing and PR initiatives to enhance brand engagement.
• Plan and manage annual activation calendars for key brands.

Customer Engagement & Relationship Support

• Drive growth with strategic B2B marketing ideas.
• Re-engage dormant or low-spend accounts with tailored offers and campaigns.
• Manage trade show enquiries and develop UK-targeted networking events.
• Produce tailored pitch content for major retailers and wholesalers.

Internal Communication & Reporting

• Keep internal teams updated on new product lines, launches, and promotions.
• Develop internal sales tools and updates to support commercial alignment.
• Monitor and report on campaign performance, marketing ROI, and customer reactivation.
• Manage budgets and coordinate with suppliers, designers, and printers.

• Proven experience in trade marketing, wholesale, or B2B communications.
• Excellent communication and copywriting skills with the ability to create engaging trade-facing materials.
• Strong understanding of sales processes and customer account management.
• Highly organised, proactive, and commercially aware.
• Comfortable using CRM systems and digital marketing tools.

• Experience in FMCG, distribution, or consumer goods sectors.
• Understanding of trade events, exhibitions, and customer engagement campaigns.
• Ability to interpret sales data to support targeted communications and performance reporting.

This is an opportunity to join a dynamic team in a growing business, where your ideas and creativity will directly contribute to commercial success. If you’re commercially minded, organised, and passionate about trade marketing communications, this role is ideal for you.