YouTube Channel Manager - Daily Record

Reach plc; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent media organization in Edinburgh is seeking a YouTube Channel Manager to lead editorial and strategic growth for its YouTube brand. This role requires expertise in YouTube content strategy and analytics, proven leadership in managing large channels, and creativity in content development. The ideal candidate will thrive in a collaborative environment, driving engagement and innovation while working with global teams. Flexible hybrid work arrangements are available.

Benefits

25 days' holiday plus bank holidays

Paid volunteer day each year

Big moment day off

Bonus scheme

Pension contribution matching

Healthcare cash plan

Private healthcare options

Car lease scheme

Wellbeing support

Employee discounts

Interest-free loans

Qualifications

• Proven success managing professional YouTube channels with large audiences.
• Deep expertise in YouTube content strategy and algorithms.
• Demonstrable skill creating high-impact thumbnails.

Responsibilities

• Lead the editorial and strategic development of a YouTube brand.
• Drive audience reach and engagement using data analysis.
• Collaborate with teams to implement best practices across platforms.

Skills

YouTube content strategy

Audience engagement

Creativity

Data analysis

Project management

Stakeholder management

Tools

Adobe Premiere Pro

Job description

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About the role

This role is home & hub linked to our Glasgow hub, ideally applicants will be able to travel to the office regularly on a hybrid basis, however we are open to discussing working arrangements for the right candidate.

You will be covering a Sunday - Saturday rota between 6am - 11pm, so flexibility is key.

We are seeking a YouTube Channel Manager to lead the editorial, creative, and strategic development for a prominent brand at Reach. This role is responsible for growing audience reach, engagement, and revenue while driving innovation. This is a highly cross-functional role, working closely with editorial, Studio and analytics teams. The ideal candidate is a deeply platform-native thinker with editorial instincts, proven leadership capabilities, and a passion for YouTube.

• Channel strategy and growth: Own the YouTube roadmap; build repeatable, habit-forming formats; schedule, publish and optimise for search and discovery.
• Editorial and creative: Write and edit platform-native titles/descriptions; create high-performing thumbnails; adapt and package content for YouTube; ensure accessibility, clarity and brand tone; oversee QC.
• Data-led optimisation: Lead analytics and reporting; interpret retention curves, CTR, AVD and traffic sources; run structured tests; iterate formats and publishing playbooks; communicate insights to stakeholders.
• Innovation and partnerships: Pilot new formats and talent; partner with YouTube editorial/product teams to unlock visibility and opportunities.
• Team leadership and coordination: Collaborate closely with video producers/editors; share platform best practice across global editorial and social teams to drive alignment and growth.

What you'll need to succeed.

• Proven success managing professional YouTube channels at scale (c. 5–25M+ audience reach), delivering measurable gains in subscribers, watch time and monetisation.
• Deep expertise in YouTube content strategy and algorithms; strong understanding of retention strategies and monetisation models (RPM, monetised playbacks).
• Demonstrable skill creating high-impact thumbnails and packaging that increase CTR and session starts.
• Proficiency in Adobe Premiere Pro (or similar) and post-production workflows.
• Excellent stakeholder management, communication, organisation and presentation skills; strong time management; collaborative, professional and adaptable, including during major breaking news.
• Experience running content calendars and end-to-end production workflows from pitch to publish.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Private healthcare - [insert for you/your partner/your family]
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

Additional Information

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.