YouTube Channel Manager

Two Circles; Greater London; On-site; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Performance reviews

Discretionary bonus

Summer away days

Private healthcare

Gym membership contribution

Lunch weekly

Kit drops

Tickets to events

Cycle to work

Learning & development

Job summary

Two Circles is seeking a YouTube Channel Manager with a passion for football culture and storytelling to lead content and channel output for a major football property. You will own the channel strategy across a season, shaping formats, scheduling and deployment, while guiding production teams to ensure editorial excellence and data-driven performance.

The role requires strong editorial judgement, a deep understanding of YouTube best practices, and ability to translate performance data into

Qualifications

• Experience managing YouTube channels for sports brands or clubs.
• Strong editorial judgement and ability to improve hooks, pacing and storytelling.
• Proven ability to analyse retention and performance data to inform content decisions.
• Familiarity with thumbnail creation, packaging, titles and YouTube best practices.

Responsibilities

• Own the overall YouTube channel strategy for a premium football property across a season.
• Shape cross-format content across long-form, shorts, Community posts and livestreams.
• Brief, review and optimise long-form, original and partner content from concept to delivery.
• Provide creative, editorial and strategic feedback to production teams.
• Shape ideas, storylines and scripts aligned with channel strategy and audience expectations.
• Review and optimise video packaging - thumbnails and titles - for editorial and commercial content.
• Balance strategic thinking with practical delivery for strong YouTube performance.

Skills

YouTube channel management

Football audience knowledge

Editorial judgement

Storytelling / narrative

Data-driven decision making

Collaboration

Job description

• We are looking for a YouTube Channel Manager with a passion for football, football culture and storytelling to work across content and channel output for a major football property
• This role sits within Two Circles’ ever-expanding Content capability, helping to shape, plan, review and optimise content for one of the world’s most recognisable sports brands
• Own the overall YouTube channel strategy for a premium football property across a whole season
• Shape how different content formats work together across the channel, including long‑form 16x9 videos, vertical 9x16 shorts, YouTube Community posts and livestreams
• Set the direction for how content is scheduled, sequenced and deployed across the season, and how each format contributes to wider channel goals
• Brief, review and optimise long‑form, original and partner content throughout the production process, providing editorial, creative and strategic feedback from concept to final delivery
• Shape content ideas, storylines and scripts, collaborating with internal and external production teams to ensure alignment with channel strategy and audience expectations
• Review and optimise video packaging - including thumbnails and titles – for editorial and commercial content, resulting in strong performance on YouTube
• Analyse retention and performance data to provide actionable insights that improve the quality, pacing and effectiveness of future channel output
• Brief bespoke thumbnails and take a hands‑on role in creating templated thumbnails where needed
• Balance strategic thinking with practical delivery, ensuring content is both creatively strong and optimised for YouTube performance

Benefits

• Renowned Team Days often throughout the year
• Performance Reviews every 6 months with discretionary salary increases
• Discretionary Bonus based on company performance
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event’ and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops
• Tickets to sporting events
• Lunch once a week, breakfast and continuous supply of snacks
• Private healthcare schemes
• Cycle to work scheme
• Learning and Development opportunities, including certification in certain areas

The chosen candidate should have a strong instinct for what works on YouTube, an understanding of football audiences and supporter culture, and the ability to work confidently in a fast‑paced, collaborative environment where creativity, judgement and attention to detail are essentialStrong editorial judgement and the ability to improve stories, hooks and pacing across video contentA strong passion for football, football culture and digital storytellingStrong collaboration skills and the ability to work effectively with creative, production and stakeholder teamsFamiliarity with thumbnail creation and basic design tools would be an advantageProven experience working on YouTube content, ideally for sports, football clubs, rights holders, broadcasters or major brandsConfidence reviewing content under pressure and giving clear, constructive feedbackExperience using performance data to inform content decisions and improve outputFlexibility to work to live football calendars and respond quickly when the channel or content requires itDeep understanding of the English domestic football landscape, its clubs, rivalries, narratives and supporter behavioursGreat understanding of YouTube best practice, including packaging, retention, thumbnails and titles