WordPress Marketing Manager

SiteGround; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading web hosting company is looking for a Marketing Manager to drive acquisition and retention for their WordPress customers. In this role, you'll develop marketing strategies and execute campaigns aimed at different WordPress user segments. The ideal candidate has 3-5 years of growth marketing experience, preferably in SaaS, and a strong understanding of WordPress user behavior. Join us to work with innovative technologies and enjoy competitive salary and bonuses.

Benefits

Competitive salary with achievement bonus

Reduced working hours every Friday

Sponsorship for worldwide conferences

Qualifications

• 3-5 years of experience in growth or lifecycle marketing.
• Proven track record managing full-funnel marketing programs.
• Strong analytical skills to translate data into proposals.

Responsibilities

• Develop comprehensive marketing programs for WordPress user segments.
• Launch multi-channel campaigns for WordPress audiences.
• Define and track key metrics: CAC, LTV, churn rate.

Skills

Growth or lifecycle marketing

SaaS/subscription experience

Marketing automation platforms

Analytical skills

Understanding of WordPress ecosystem

Tools

HubSpot

Marketo

Job description

YOUR ROLE

We’re seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You’ll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.

YOUR RESPONSIBILITIES

• WordPress Marketing Strategy:
  • Develop comprehensive marketing programs for different WordPress user segments;
  • Design acquisition campaigns targeting WordPress users across paid and organic channels;
  • Create lifecycle marketing programs that drive activation, upsell, and retention;
  • Build data-driven segmentation based on WordPress usage patterns.

• Campaign Development & Execution:
  • Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
  • Design personalized customer journeys from first touch through renewal;
  • Develop upsell programs based on customer growth signals and usage patterns;
  • Create win-back programs for churned customers;
  • A/B test campaigns to maximize conversion and retention rates.

• Performance & Growth:
  • Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
  • Analyze WordPress customer behavior to identify growth opportunities;
  • Monitor competitive landscape and adjust campaigns accordingly;
  • Build predictive models for churn risk and upsell potential;
  • Report insights and recommendations to executive leadership.

OUR EXPECTATIONS

• 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
• Proven track record managing full-funnel marketing programs;
• Experience with marketing automation platforms (HubSpot, Marketo, or similar);
• Strong analytical skills with ability to translate data into proposals and decisions;
• Understanding of WordPress ecosystem and user needs.

WHAT WE OFFER

• Working on in-house built products, using the latest technologies;
• Competitive salary with achievement bonus;
• Reduced working hours every Friday;
• Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
• Anniversary and company gifts.

If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.