Wholesale Account Executive (EMEA & APAC)
Reports to: Head of Sales EMEA & Asia
Job Purpose
The Wholesale Account Executive is responsible for managing and developing wholesale accounts across the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions. You will be instrumental in driving sales growth, developing key wholesale relationships, and ensuring the brand’s presence in these international markets. Reporting directly to the Head of Sales for EMEA & APAC, you will support the execution of sales strategies to achieve revenue targets and enhance brand representation across all markets.
Key Responsibilities
- Account Management:
- Cultivate and maintain strong relationships with wholesale partners across the EMEA and APAC regions.
- Serve as the main point of contact for the assigned wholesale clients to ensure efficient communication and prompt resolution of any issues (e.g. reorders, returns, swaps).
- Track and analyze key account performance, making recommendations to improve sales and profitability (ST reports).
- Sales Strategy Execution:
- Work closely with the Head of Sales EMEA & APAC to implement regional sales strategies and meet or exceed revenue and distribution targets.
- Identify and secure new business opportunities, expanding the brand's presence in key markets.
- Ensure alignment of the brand’s global strategy across both regions to ensure that all wholesale partners accurately represent the brands aesthetic, maintaining consistency in visual identity across all sales channels.
- Order & Inventory Management:
- Oversee the complete order process, from initial inquiry and entry to delivery, ensuring timely and accurate order fulfilment.
- Monitor stock levels and coordinate with internal teams to ensure optimal inventory availability.
- Work with logistics and supply chain teams to ensure smooth delivery and resolve any shipping or fulfilment issues.
- Reporting & Sales Analysis:
- Prepare regular sales reports, providing insights into account performance, sales forecasts, and market conditions.
- Analyze sales data and market trends to identify opportunities and challenges, providing actionable insights to inform decision-making.
- Assist in budgeting, forecasting, and sales planning in line with regional goals.
- Cross-functional Collaboration:
- Collaborate with the marketing, product development, and finance teams to ensure alignment on product launches, promotional campaigns, and account needs.
- Act as the liaison between wholesale accounts and internal teams (logistics, account payable) to facilitate a smooth flow of information and service.
- Collaborate closely with the sales team to coordinate sales efforts, all showroom activities, and product reveals.
Key Requirements
- Experience:
- 3+ years of experience in a wholesale sales or account management role, ideally in the fashion industry.
- Proven experience managing accounts in international markets, particularly in both EMEA and APAC regions.
- Familiarity with luxury or independent fashion brands is a plus.
- Skills:
- Strong sales, negotiation, and relationship management skills.
- Excellent organizational and project management abilities, capable of handling multiple accounts across various regions.
- Proficiency in Microsoft Office Suite and experience with CRM software (e.g., JOOR).
- Strong analytical skills to interpret sales data and provide actionable insights.
- Fluent in English; knowledge of Italian or French languages is a strong advantage.
- Education:
- Bachelor’s degree in Business, Marketing, or a related field is preferred.