Website and App Content Manager - 12 month Maternity Cover

Charlotte Tilbury; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading beauty brand in the UK seeks a Website and App Content Manager. Responsible for leading the digital content strategy, you will oversee all online campaigns and manage a multi-skilled team. Applicants should have at least 5 years of experience in digital content management, ideally in E-commerce or beauty, along with a degree-level education. This role offers a flexible, hybrid working model and emphasizes creativity, collaboration, and innovation in improving customer experiences.

Benefits

25 days holiday plus bank holidays

Inclusive parental leave policy

Wellness and social benefits

Dog-friendly workplace

Generous product discount

Qualifications

• Minimum 5 years of experience managing digital content in E-commerce.
• Experience with creative, marketing, and technology teams.
• Track record of delivering innovative digital solutions.

Responsibilities

• Lead the Digital Content team and manage the content strategy.
• Own the global digital content function and manage the content calendar.
• Drive creative execution for product launches and brand campaigns.
• Collaborate with cross-functional teams and improve customer journeys.

Skills

Digital content management

Team leadership

E-commerce experience

Project management

Creative ideation

Data analysis

CMS platforms knowledge

Education

Degree level education

Tools

Contentful

Job description

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de‑coding makeup applications for everyone, everywhere, with an easy‑to‑use, easy‑to‑choose, easy‑to‑gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market‑leading growth, innovative retail and product launches fuelled by industry‑leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

The Website and App Content Manager will be passionate about digital content, with proven experience in planning and delivering creative yet commercially impactful online campaigns. You will bring innovative thinking to create enriched customer experiences that educate, inspire, and convert.

Reporting to the Head of Digital Content, you will lead the content strategy across all digital touchpoints, balancing BAU delivery with new product campaigns and innovation projects that evolve our virtual and technology‑led tools. Acting as a central connector across teams, you will ensure all content is consistent, engaging, and aligned with business objectives, driving both customer engagement and trade performance.

Please note, this role is a 12‑month maternity contract.

As Website and App Content Manager you will

• Lead and develop the Digital Content team, fostering collaboration, clear processes, and efficient delivery.
• Own the global digital content function, balancing BAU activity, new campaigns, and strategic digital projects.
• Manage the 360 content calendar, ensuring a consistent narrative across all touchpoints that drives engagement and trade success.
• Drive creative ideation and execution for product launches and brand campaigns, delivering innovative digital activations that inspire and convert.
• Optimise content performance using data, insights, and reporting to inform future decisions.
• Manage website and app content, including homepages, PDPs, PLPs, and campaign pages, ensuring alignment with trade and marketing priorities.
• Collaborate with cross‑functional teams to deliver new pages, features, and functionalities that enhance the customer journey. Champion digital innovation, evolving key tools such as Finder Tools, Virtual Try‑On, Easy Beauty School, and Loyalty.
• Partner with Tech teams and external vendors to deliver new functionality, improved UX, and enriched customer experiences across all platforms.
• Act as the content lead for regional and global collaboration, ensuring localisation, consistency, and best‑in‑class delivery. Keep customer experience (CX) at the heart of all digital touchpoints, ensuring alignment with social, email, and performance marketing.

Who you will work with

You will report into the Head of Digital Content

About you

• Educated to degree level
• Minimum 5 years of experience managing digital content across website and app, ideally in Ecommerce or beauty.
• Experience working with creative, marketing and technology teams • Experience managing a multi‑skilled team
• Comfortable working in a fast‑paced, continually adapting environment with multiple moving projects and targets
• Ability to prioritise tasks, forward think and manage own time is imperative
• Thinks both highly creatively and commercially with an innovative flare
• Highly organised, with attention to detail and strong project management skills • Genuine, patient, malleable, enthusiastic and positive attitude
• Eager to learn and values continued self‑development and the development of others
• Preferably experienced working in luxury online retail
• Track record of delivering innovative digital solutions and improving customer journeys.
• Strong understanding of CMS platforms (Contentful experience highly desirable).

Charlotte Tilbury is a fast‑paced and dynamic environment where nimble mindset, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leavepolicy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness andsocial benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!