Web Specialist

Arup; Manchester; On-site; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Income protection

Flexible benefits

Learning opportunities

Career growth opportunities

Job summary

Arup is recruiting a Global Web Specialist to join the global web team and enhance Arup’s external website experience. This hands-on role covers digital content, SEO, accessibility, analytics and governance to ensure high-quality web experiences.

You will publish content, support campaigns and apply our web standards, using data to drive improvements and deliver accessible, engaging digital experiences for global audiences.

Qualifications

• Experience in web, digital content, digital marketing or communications.
• Understanding of SEO, digital accessibility, web analytics and QA.
• Knowledge of enterprise CMS and content for online audiences.

Responsibilities

• Create, edit, publish and maintain high-quality website content using a CMS.
• Optimise content for UX, SEO, accessibility and performance.
• Use analytics/audience insights to identify improvements and recommendations.

Skills

Web content management

SEO

Analytics

HTML/CSS

Tools

Optimizely

Google Analytics

Adobe Analytics

Semrush

Job description

Why Arup?

Arup's purpose, shared values and collaborative approach has set us apart for 80 years, guiding how we shape a better world.

Unleash your creativity and take your skills to new heights while working on business-critical projects. At Arup, we believe in empowering our people to produce work that sets the bar for quality. Our passionate team shares our values, and that's why they love coming to work every day.

The Opportunity

Our Marketing, Communications and Business Development (MCBD) team helps Arup strengthen its reputation, build client relationships, win quality work and attract talented people.

We are looking for a Global Web Specialist to join our global web team and help create, manage and continuously improve Arup’s external website experience. This hands‑on role combines digital content, user experience, search optimisation, accessibility and web performance.

You’ll publish and optimise high-quality web content, support campaigns and priority communications, and help colleagues apply our web standards and processes. Using analytics, audience insight and quality assurance, you’ll identify opportunities to improve performance and ensure our digital channels provide an accessible, engaging and effective experience.

The role also offers the opportunity to build your expertise across content management, SEO, accessibility, analytics, website testing and emerging AI‑driven approaches to web and search.

Key Responsibilities:

• Create, edit, publish and maintain high-quality website content using a CMS.
• Optimise online content for user experience, SEO, accessibility and performance.
• Use website analytics and audience insights to identify and recommend improvements.
• Carry out quality assurance checks and support website testing.
• Work with colleagues across the organisation to gather content, requirements and approvals.
• Support digital campaigns while ensuring content meets agreed brand, governance and web standards.
• Manage multiple priorities and elevate more complex technical or governance issues when appropriate.

Is this role right for you?

Essential:

• You’ll ideally bring experience in web, digital content, digital marketing or communications, with practical knowledge of content management systems and creating content for online audiences.
• You’ll have an understanding of SEO, digital accessibility, web analytics and quality assurance, alongside excellent attention to detail, editorial judgement and clear communication skills. You’ll be organised, collaborative and comfortable using data and user insight to make practical recommendations.
• Experience with Optimizely or another enterprise CMS, Google Analytics, Adobe Analytics, Google Search Console or Semrush would be advantageous. Knowledge of HTML/CSS, website testing, AEO/GEO, structured content or AI‑supported search would also be beneficial.

Desirable:

Experience within a global, matrixed or professional services environment, an interest in engineering, design or sustainable development, and the ability to communicate in one or more additional languages would be particularly welcomed.

What we offer you

At Arup, we care about each member’s success, so we can grow together. Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.

Different People, Shared Values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.