Web Marketing Specialist

Caselton Clark; City Of London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading global events and digital media company in London is seeking a Web Marketing Specialist to manage and optimize their high-profile websites. The role requires expertise in web marketing, digital content, and SEO. The ideal candidate should have at least 3 years of experience and be proficient in CMS tools like WordPress and analytics tools. Join this innovative team to shape the online presence of a fast-paced business.

Qualifications

• 3+ years’ experience in web marketing, digital content, or website management.
• Experience with CMS tools (WordPress, Drupal) and basic HTML/CSS.
• Strong understanding of SEO, UX, and conversion rate optimisation.

Responsibilities

• Manage and maintain event and corporate websites, ensuring fresh content.
• Write and edit SEO-optimised pages, blogs, and landing pages.
• Analyse performance through GA4 and other tools.

Skills

Web marketing

Digital content management

SEO

User experience (UX)

Google Analytics

Tools

WordPress

Drupal

Google Tag Manager

Job description

Web Marketing Specialist

Up to £45,000 + Bonus

Hybrid (2-3 days/week in Central London)

The Opportunity

We’re looking for a Web Marketing Specialist to take the lead in managing and optimising a suite of high-profile event and corporate websites. This is a fantastic chance to join a global events and digital media business where your ideas, creativity, and technical expertise will directly influence user experience and engagement.

The Role

You’ll own the performance and presentation of multiple websites, ensuring each one delivers best-in-class user journeys and commercial results. From crafting compelling content and optimising conversion paths to analysing web data and collaborating with digital teams, you’ll play a central role in driving traffic, engagement, and registrations.

Key Responsibilities

• Manage and maintain event and corporate websites, ensuring fresh, engaging, and accurate content.
• Write and edit SEO-optimised pages, blogs, and landing pages.
• Analyse performance through GA4 and other tools to track conversions and user behaviour.
• Partner with design and development teams to improve UX, layout, and accessibility.
• Support marketing and paid media teams with high-converting landing pages.

The Person

You’ll bring:

• 3+ years’ experience in web marketing, digital content, or website management.
• Hands-on experience with CMS tools (WordPress, Drupal) and basic HTML/CSS.
• A strong understanding of SEO, UX, and conversion rate optimisation.
• Proficiency with Google Analytics and Tag Manager.
• Excellent writing and editing skills with attention to tone and detail.
• (Bonus) Experience within events or exhibitions.

Why Apply?

This is your chance to shape the online presence of a fast-paced, globally recognised events business.