Web & Digital Analytics Specialist - Player Journeys

Camwebdir; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private Healthcare

Performance bonus

Pension contributions

Life Insurance

Family leave

Flexible hours

25 days leave + holidays

Job summary

Jagex, the RuneScape Company, is seeking a Web & Digital Analytics Specialist to lead a company-wide PostHog rollout across websites and desktop apps. You will own onboarding journeys, validate data quality, and configure the platform for product, analytics, and engineering teams.

You’ll build automation to scale insights and work closely with engineering to ensure reliable, well-documented analytics. Flexible/remote options and a fixed-term contract through 2026 are offered.

Qualifications

• Hands-on experience implementing analytics platforms is essential.
• Proven experience with PostHog or comparable analytics platforms.
• Experience building workflow automation tooling for analytics processes.
• Strong SQL skills and ability to read/interpret JavaScript for analytics.

Responsibilities

• Lead end-to-end PostHog implementation across websites and desktop apps.
• Define event schema, identify gaps, validate data collection.
• Configure onboarding/reboarding journeys and platform accessibility.
• Develop automated tooling to scale analytics insights generation.
• Collaborate with engineering to ensure correct, consistent integration.
• Work with analysts to maintain data quality and instrumentation.

Skills

Hands-on analytics

SQL skills

Self-directed

Cross-functional collaboration

Tools

PostHog

Contentsquare

Heap

Hotjar

Job description

Office location: Cambridge, UK – This position offers flexible and remote working options. Candidate must be willing to travel into the office when required.

This is a fixed-term contract until the end of 2026

Are you a hands‑on analytics specialist with a track record of owning platform implementations end‑to‑end? As our Web & Digital Analytics Specialist, you’ll lead the rollout of PostHog across our websites and desktop applications, being instrumental in the full user onboarding and reboarding journey, validating data quality, and configuring the platform so that product, analytics, and engineering teams can rely on it from day one. You’ll work directly with our engineering and analytics teams, bridging the gap between technical implementation and business insight. Beyond the platform itself, you’ll build out automated tooling to scale how we generate and surface analytics insights, reducing manual effort and enabling faster, data‑driven decisions across the organisation. This is a role with genuine ownership and autonomy: you’ll be setting the standard for what good looks like across a major, company‑wide initiative.

What you’ll be doing:

• Lead the end‑to‑end PostHog implementation across our websites and desktop applications, defining the event schema, identifying gaps, and validating that data collection is accurate and fit for purpose.
• Instrument the full user onboarding and reboarding journey – configuring events, page visits, retention metrics, and player actions across all relevant platforms.
• Interface closely with the engineering team to coordinate day‑to‑day implementation, ensuring PostHog is being integrated correctly and consistently.
• Configure and set up PostHog as a platform for business users across product, analytics, and engineering – ensuring it’s accessible, reliable, and well‑documented.
• Build automated tooling to scale analytics insights generation, reducing dependency on manual analysis and enabling faster decision‑making across the organisation.
• Work with analysts to define standards, close gaps in existing instrumentation, and maintain data quality throughout the engagement.

What we’re looking for:

• Hands‑on experience implementing analytics platforms is essential.
• Proven experience with PostHog or a comparable analytics platforms such as Contentsquare, Heap, or Hotjar, demonstrating broad platform knowledge across the analytics ecosystem.
• Demonstrated experience building workflow automation tooling to scale analytics or insight generation processes.
• Strong SQL skills and the ability to read and interpret JavaScript in the context of analytics implementation and event validation.
• Proven ability to work directly and effectively with engineering teams – you’re comfortable in technical conversations and can coordinate implementation details without friction.
• Self‑directed and proactive – you can pick up a mid‑flight implementation, identify what’s missing, and drive it to completion with minimal direction.

What we offer:

• Private Healthcare, including Dental Plan.
• Discretionary annual performance bonus.
• Minimum 6% Pension contributions.
• Life Insurance.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex

We are Jagex: The RuneScape Company. Home to one of gaming’s most enduring success stories. We create deep, community‑powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape, has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years. As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025, representing a major step in building a multi‑genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player‑led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com. Headquartered in Cambridge, United Kingdom, we are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions and values. We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences that inspire our communities. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity. Join us. The next era of RuneScape and the next chapter of Jagex: The RuneScape Company starts now.

Inclusion & Accessibility Statement

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.